Daily Minute Master Series – October 14, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

TikTok Publishes New Playbook for Auto Marketers in the App, Including a Range of General Ad Tips

TikTok may be good at inspiring new meme trends and promoting the latest music. But can it also help automotive marketers sell cars? Are TikTok users open to auto ads, and are they looking for car-related content within the app?

For the full article click here 

Twitter Looks to Make it Easier to Access a Chronological Feed of the Latest Tweets 

Twitter’s testing a new option that will make it easier for users to switch across to a reverse-chronological timeline of tweets from the profiles that you follow, which has long been among the top requests from Twitter users.

For the full article click here 

Code to Text Ratio: Is It a Google Ranking Factor?

You’ve likely heard the claims that you want to have a healthy code to text ratio (a.k.a., text to HTML ratio) when it comes to displaying content – typically text – on a webpage. To sum it up, it’s a ratio that tells you what percentage of your webpage should contain text. It’s a notion that’s been backed up by many SEO professionals and my own experiences when figuring out the right word count or designing a new user experience (UX). Anyone who has built a website knows the pain points your code to text ratio can have on the UX, indexing of pages, and page speed.

For the full article click here 

Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data

This is a significant update for Facebook advertisers – today, The Social Network has announced that it will begin counting people who’ve not connected their Facebook and Instagram accounts in its Accounts Center as separate entities for ad purposes – i.e. if your accounts are not connected, Facebook will now assume that your Facebook and Instagram profiles are two different people.

For the full article click here

Twitter Adds Custom Headline and Landing Page Options for Carousel Ads, Previews Coming Ad Updates

Twitter has announced an update to its Carousel Ad format, while it’s also previewed some coming ad measurement and reach options as part of an overview of how it’s adapting to new changes to internet privacy, and ad targeting capacity as a result.

For the full article click here

Website Accessibility & the Law: Why Your Website Must Be Compliant

An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant.

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Daily Minute Master Series – October 13, 2021Daily Minute Master Series – October 15, 2021