The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

How Gen Z Breaks Marketing’s Cultural Mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing marketers in a new direction.

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How To Lower Average Cost Per Click

Avoid outbidding yourself to keep costs down on your Google Ads campaigns. Follow these tips from expert Navah Hopkins.

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Measuring Marketing Effectiveness: What You Need To Know

Learn how you can leverage data to improve your ability to predict the success of your marketing campaigns.

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Google Ads Update: Target Users Who Click On In-App Ads

A new targeting option in Google Ads allows marketers to increase returns on app campaigns.

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What the New Wave of Machine Learning Libraries Means for SEO, Marketing

When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help ourselves. But there is a lot going on in and out of the Googleplex right now, and it’s becoming increasingly important that we keep up.