The Marketing Rundown

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News & Updates

5 Tips to Help Maximize Your Instagram Presence This Holiday Season

While TikTok has stolen some of its thunder, and there’s a level of confusion around Instagram’s broader push to get more video content into people’s feeds, it still remains a hugely popular app, and it can be a great platform for building community, and maximizing reach, when used the right way.

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A Visual Guide for Creating Instagram Reels

Here are the video specs, tools and Reels core features that any creator can use as a reference or learning guide for creating Instagram Reels.

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Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

As we head into the holiday shopping push, Instagram has announced that it’s testing out some new ad options, in the hopes of maximizing its revenue intake, while also providing new opportunities for brands.

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Google Analytics Discontinues Store Visits Reporting

Google is discontinuing store visits reporting in Google Analytics and will stop collecting new data at the end of October.

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Text Formatting: Is It A Google Ranking Factor?

Text formatting helps website visitors find the information they’re looking for by highlighting the most important content on a page. But do these elements affect search rankings?