Daily Minute Master Series – October 1, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Facebook Announces Expansion of 2Africa Subsea Cable Project to Connect the Next Billion Users

Facebook has announced a new expansion of its 2Africa subsea cable project, which will now facilitate advanced internet connection between three continents – Africa, Europe, and Asia.

For the full white paper click here

How Inclusive Marketing Helped the Makers Of Baby Shark Get More Than 42 Billion YouTube Views 

The makers of Baby Shark have had a significant impact: more than 42 billion YouTube views, nearly 350 million app downloads, just under 87 million YouTube subscribers. Their content is stellar and is designed for repeat consumption. But the brand inclusive approach also supports their success. The good news, is their approach to reach broader audiences can be adapted to your brand. Here’s how.

For the full article click here 

Can Chrome-Based Spammers Impact Core Web Vitals?

Google’s John Mueller answered whether Chrome-based spam traffic could negatively impact core web vitals scores. John Mueller isn’t on the Chrome or web platform team, so he had to pause a moment to think about that a second before answering. One of the implications, an underlying question, is if it’s possible to launch a negative SEO attack focused on poisoning Core Web Vitals and thereby affect a known ranking factor.

For the full article click here 

How Facebook Messenger Generates Cost-effective, Trackable Leads

It has been an undeniably interesting year running Facebook advertising campaigns. Apple’s implementation of iOS 14.5 caused, at best, a shift in our ability to track and attribute campaigns that rely on pixel data. At worst, it has made Facebook a less attractive advertising platform for direct response-oriented advertisers. But pixel-based conversions aren’t the only way to drive results within Facebook. In fact, Facebook lead forms and Messenger are a relatively untapped and efficient way to drive lead flow immune to the tracking woes caused by iOS 14.5.

For the full article click here

Boost Your Online Reputation with Your Google My Business Ranking

A five-star rating is never enough. When you really start to dive into what your reviews mean to your customers, you’ll see that there’s a lot more to it than just stars. Join search experts from Podium as they reveal what people notice when they look you and your clients up online, including how the pandemic has changed your customers’ expectations. Learn more about gathering reviews, responding to reviews, and keeping your online reputation robust.

For the full article click here

Facebook Provides New Tips on How to Set Boundaries in Messenger to Avoid Harmful Interactions

With messaging becoming an even more important connection tool over the past year, that’s also increased negative interactions in messaging apps, and harmful exchanges, which can cause significant mental and emotional impacts, whether intentional or not.

For the full article click here

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