Social Media

Facebook & Instagram Enable Cross-App Messaging

Facebook is bringing the best of Messenger to Instagram DMs, which will allow users on both platforms to seamlessly connect with each other. In addition to cross-platform messaging, a total of 10 new features are coming to Instagram DMs. Users can choose to update immediately or delay the update to a later time.

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Why You Need a Holiday Social Media Advertising Strategy Right Now

The holidays are… sort of upon us? The holidays seem to come earlier and earlier every year. No more than 12 hours past Halloween, we’re flooded with December holiday themes, nearly bypassing Thanksgiving entirely. The days get shorter, service providers get busier, and every company with a retail item has something they want you to buy. It’s tempting to wait until closer to November to kick off a holiday advertising strategy because we’re still trying to finish our fall strategy, or just purely out of principle.

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TikTok Adds More Duet Formats to Facilitate New Collaboration Opportunities

TikTok has announced the launch of three new Duet options which provide new layouts to apply to your Duet clips, and add new creative options to the function. Duets enable TikTok users to respond to another users’ clip, and interact with the original video, adding a new spin on the original creators’ upload.

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Marketing

Google Makes Shopping Ads Free Worldwide

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year. Retailers will soon be able to run free listings in the Shopping tab across Europe, Asia, and Latin America. The change is scheduled to take effect by mid-October. Google Shopping listings are free in the United States as of this past April.

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Marketers Hopeful for Late 2021 In-Person Conferences

Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the virus beginning to show, many of the 350 professionals we surveyed are hopeful that they can travel and attend conferences, trade shows or more in the second half of 2021. As expected, sentiment about attending events in 2020 hit two out of 10, a new low since we started asking the question in May. Optimism ticked up to four out of 10 when asked how likely they would attend in-person events in the first half of 2021.

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Google Says Changing Web Layout Can Affect Rankings

Someone asked John Mueller on a Google Office Hours hangout if just changing a web design layout can affect rankings. Mueller answered right away and without any ambiguity. He said yes, it could affect rankings. What might make that answer surprising to some is that the content and URL structure remained the same. But a web design layout comes with considerations that can impact on-page ranking factors. Mueller’s explanation of why changing the web design layout could impact search rankings makes sense and is something to consider before making any changes to how a website looks.

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