Daily Minute Master Series – November 1st, 2019
Social Media
Facebook Announces Changes to Ad Metrics, Including Removal of 10-Second Video Views
Facebook has announced that it’s implementing some updates to its video view metrics as of this month. First off, Facebook is removing its 10-second video view metrics, which includes ’10-Second Video Views’, ‘Cost per 10-Second Video View’ and ‘Unique 10-Second Video Views’. In addition to this, Facebook is also renaming eleven of its video view metrics. Though it is interesting to note the change from ‘video views’ to ‘video plays’. After various issues with its video ad metrics in the past, Facebook’s looking to be super clear on the fact that it’s not necessarily saying people are watching your videos, even if they are playing screen. Again, how that interpretation impacts your strategy will come down to your specific approach.
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Instagram’s Testing a New Option to Make it Easier to Remove Stories Content Across Platforms
As reported by reverse engineering pro Jane Manchun Wong, Instagram is testing out a new option which would enable users to remove their Stories content from both Instagram and Facebook in one action. Having to remove content from each platform, specifically, can be problematic. As such, this seems like a logical, simple option to help better manage your Stories content – while the ‘Delete Everywhere’ tag could also suggest that you would be able to remove the same from WhatsApp as well, which is already implementing some cross-posting options. It makes sense for Facebook, and Instagram, to add in new functionalities like this to cater to such usage. It wouldn’t be a major shift, but it could be a helpful one for those regularly cross-posting.
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Facebook Announces New Updates to Help Brands Connect with Customers via Messenger
Facebook has this week released the latest version of its Messenger Graph API, which includes three new features designed to help brands establish better connection with consumers via message. The option will provide more capacity for developers to utilize its ‘Click to Messenger’ ad option, which could help them better promote their various apps. Facebook’s also adding a new ‘icebreakers’ option for brand profiles, which will enable businesses to provide a listing of common questions that users can ask them via message in order to initiate the conversation. That could make it easier to provide quick responses, which, paired with automated replies, may help save time and effort for both brands and customers. The changes are not major, but they add to the capacity for brands to utilize messaging in their customer connection efforts. And if you’re already using messaging for customer interactions, you’ve likely come across at least some of the pain points Facebook’s seeking to address here.
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Marketing
Google launches Site Kit plugin for WordPress
Google announced Thursday that Site Kit is available globally for WordPress users. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. Users can see stats from Google Search Console, Google Analytics, PageSpeed Insights, AdSense all in one place. The company released Site Kit in developer preview earlier this year and says thousands of developers have installed it. The ability to see all of the metrics about your site performance that are captured across these various Google products in one with Site Kit will give WordPress users an out-of-the-box dashboard experience without the headache of pulling data from these disparate sources.
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