Daily Minute Master Series – November 9, 2021

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The Marketing Rundown

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News & Updates

Internal Research from Facebook Shows that Re-Shares Can Significantly Amplify Misinformation

What if Facebook removed post shares entirely, as a means to limit the spread of misinformation in its apps? What impact would that have on Facebook engagement and interaction? The question comes following the release of new insights from Facebook’s internal research, released as part of the broader ‘Facebook Files’ leak, which shows that Facebook’s own reporting found that post shares play a key role in amplifying misinformation, and spreading harm among the Facebook community.

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Snapchat Continues to Advance its AR Try-On Tools, Pointing to the Next Stage of Online Shopping 

Snapchat has provided a new showcase of its evolving AR Try-On tools via a new integration for ComplexCon, which enables Snap users to virtually try on branded t-shirts and hoodies to see how they look in the app.

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Facebook Shares New Insights into Climate Change Knowledge and Concern by Gender and Region

As it looks to increase its efforts to combat the spread of climate change misinformation on its platforms, Facebook has also conducted a new study, in conjunction with the Yale Program on Climate Change Communication, to get a better sense of people’s attitudes towards climate change by region, and how concerned and knowledgeable they are about its impacts.

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Facebook Shares Messaging Tips for Businesses Ahead of the Holidays [Infographic]

With the holiday rush about to get fully underway, Facebook is this week sharing a range of business and marketing tips via video sessions with internal experts, to help brands get their processes in line, and get the most out of the season. The first video in the series looked at using messages to boost connection and sales, with Facebook’s Katrina Ghadiri outlining a range of notes and case studies to highlight the benefits of the various messaging connection tools.

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Meta is Reportedly Planning to Open Retail Stories to Sell VR, AR and Other Digital Connection Tools

With Facebook – or Meta as its parent brand is now known – gradually expanding its catalog of physical products, it makes sense that the company would also be considering physical stores as well, as a means to better showcase its next-level hardware designs.

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How Much Will Keywords Matter For SEO in 2022?

For years, the SEO community has been obsessed with keyword rankings as one of many viable metrics to prove the value of SEO. At the end of the day, rankings are important – but only when they drive business value i.e. traffic, revenue and conversions. Google has become much smarter and better at understanding user intent,  and the algorithms now have a better sense of context and meaning, so keywords should always connect with your content.

For the full article click here

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