Daily Minute Master Series – November 7, 2019

Social Media

Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

Facebook has announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. Brand Collabs Manager is a database of potential Facebook and Instagram influencers which your business can connect with in order to arrange promotional partnerships.  In addition to this, Facebook is also rolling out some new data insights to Creator Studio in order to help publishers and creators better understand how their content is being engaged with, and maximize that interaction. Facebook is also adding some new Instagram tools to Creator Studio, making it easier for publishers to manage their Instagram presence, and their broader Facebook presence overall, from a single dashboard. The new changes are being rolled out now, though they may not be immediately available as Facebook works to bring them to each respective region and group.

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Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Twitter is now launching its new Topics option, which will enable users to follow specific topics, and have those tweets appear within their Twitter stream along with the specific accounts they follow. The idea is to improve tweet discovery, and boost engagement on the platform. By highlighting more relevant content, rather than putting the onus on users to find the key accounts to follow themselves, Twitter’s looking to make it easier for users to stay in touch with conversations of interest – while also cutting out some of the superfluous junk that flows through the tweet stream.

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YouTube Adds ‘Super Stickers’, Option to Add @Mentions in Video Titles

YouTube is adding a new element to its Super Chat streamer payment tools with ‘Super Stickers’, a set of cartoonish character depictions, some animated, which add to your Super Chat options. The stickers will stand out more clearly in comment streams, which could make them an enticing option for those looking to get the attention of the broadcaster. According to YouTube, there are now over 100,000 channels which have received Super Chats, and some streams earn more than $400 per minute. That’s a lot of potential cash to be made by YouTube creators for broadcasting to their fans. It’s an interesting addition for YouTube, which again, follows the model of live-stream monetization established within the Chinese market, where streaming has become a major industry. That could help facilitate influencer marketing and brand partnerships, generating more exposure for partner brands via the main listing. Tagged profiles will recieve a notification of the mention, alerting them to the same. 

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Marketing

Uber Eats readies ad sales for restaurants

Ads are coming to Uber Eats. TechCrunch reported that Uber is seeking an executive to help develop and run a new ads business. Restaurants have been conditioned by other ad platforms, including Google and Yelp, to pay for placement and exposure. And Uber is under significant pressure from investors to generate more revenue from more sources amid growing skepticism about the company’s capacity to turn a profit. Uber Eats competes primarily with GrubHub, DoorDash and Postmates – although Google My Business also offers food ordering, as does Yelp. According to one estimate, Uber Eats has 20% share of all restaurant delivery sales in the U.S. DoorDash has 34% and GrubHub has 30%, while Postmates has 10%. Uber’s revenue from its primary business, ride-sharing, was $3.1 billion in the second quarter. Accordingly, Uber Eats could become a significant business and contributor to revenue. The more interesting question from a market and marketer perspective is whether Uber Eats could ultimately become a destination for restaurants generally and rival Google and Yelp over time as a platform for restaurant promotion and advertising.

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