Daily Minute Master Series – November 4, 2020

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Social Media

Facebook, Twitter Take Action to Maintain Election Integrity as Vote Counting Continues

With the US Presidential Election hanging in the balance, both Facebook and Twitter have been working to stay on top of potential misinformation and reportage, in order to keep people informed of what’s happening in the process. Facebook, as it had outlined last month, is now displaying a prominent banner in the news feeds of all US users, on both Facebook and Instagram, which states that the votes are still being counted, in order to counter premature claims of victory.

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Facebook Continues to Add Users, Posts Strong Revenue Result in Q3

Facebook has posted its latest performance update, showing yet another increase in overall active users – though a slight decline in the US – along with a solid boost in revenue. If the July Facebook ad boycott, in protest over its lack of action around hate speech, had any major financial impact for the company, it’s not evident here. First off, on users – in Q3 2020, Facebook saw 1.82 billion daily active users, an increase of 35 million users on the previous period.

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Snapchat Now Lets Creators Show Off Their Subscriber Counts

Snapchat is now allowing creators to publicize how many subscribers they have. This is the first time Snapchat has given its users any sort of public-facing metric about their followings or audiences, and it represents a substantial change to the platform, as first reported by Tubefilter. In a statement to The Verge, a Snap spokesperson said: “We’ve listened to feedback from our creator community and many of them expressed interest in having the option to show that their community on Snapchat is growing,” which is why it’s making subscriber counts visible. Creators can decide to turn this feature on or off from their settings.

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Marketing

WPP to Pay Annual Bonuses Despite Covid-19 and Cut Offices by Up to 20%

WPP is planning to pay bonuses to staff this year despite the coronavirus slump, although it is likely the top directors will not receive payouts.

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2020 Audience Insights for B2B Marketing in the Year of Disruption

Media consumption trends from a study of 11 million decision makers across 20 industries.

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The Pandemic Has Had Minimal Impact on US Messaging App Usage

Many digital activities, such as video streaming, have experienced a bump in usage during the pandemic. Yet the pandemic has had little impact on our mobile messaging app forecast. This year, 146.3 million US smartphone users will use mobile messaging apps at least once a month. This equates to just 3.6% growth year-over-year, a slight increase from our previous estimate of 3.1%.

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