Social Media

Travevel Looks To Unite Travelers Via Social Media During Covid-19

The Covid-19 pandemic was cruel to travelers. During any average year, anyone fueled by wanderlust would only have to decide where to go, when to go and how much the journey might cost. In 2020, they were met by answers such as “nowhere” and “not now.” A new social media platform, Travevel, looks to unite those scores of explorers who simply can’t go anywhere until the world beats the Coronavirus. It’s an ad-free, interactive platform sharing user-generated images and videos documenting their past travel experiences.

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Social Media and News Fatigue: Why We Need to Be Mindful when Consuming the News

From civil unrest to pandemics and wildfires, 2020 has become a symbol of the culmination of all potential despondency, with a shadow of bleakness looming over us at all hours of the day. And a real-time log of it all is right at our fingertips. The fastest way to get someone’s attention has always been through negativity. We are neurologically wired to pay attention to information that unsettles us. News publications have capitalized on human empathy by force-feeding us disaster after disaster to stimulate some sense of a haunted collective memory that would enrage and sadden us into action.

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4 Steps to Creating a Winning Paid Social Campaign [Infographic]

Looking to boost your brand and campaign awareness over the holiday period? With eCommerce spend set to hit new records, and more people than ever shopping online, reaching out via paid social will be high on the agenda for many brands. So how can you make your brand messaging stand out, and iterate, then improve on your digital ad efforts to maximize performance. We’ve put together this new guide to help – if you’re looking to refine your approach to paid ads, take note of these tips and start experimenting with your campaigns.

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Marketing

Google’s John Mueller: Long Anchor Text Gives Us More Context

There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller. The topic of anchor text is discussed in the latest SEO office-hours live stream (formerly Webmaster Central office-hours) from November 27.

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The Outlook for CRM in a COVID and Post-COVID World

“There has been a new demand to implement and enhance CRMs in the last six months,” said Tony Kavanaugh, CMO of CRM vendor Insightly. Insightly puts customer data for marketing, sales and project teams together on one unified platform. “We have been surprised that there are companies with 500 employees that still do not have a CRM implemented, while with our larger enterprise clients we have been identifying new opportunities and how to deliver even more quickly to fit their needs.”

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Be a Digital Marketing Winner with These 3 Powerful Video Storytelling Strategies

In an increasingly digital world, video is becoming the new norm for visual storytelling. It’s no surprise, given that video is a highly visual and effective medium for communicating with a brand’s audience. Going beyond static images, videos use sound and movement to create a compelling message, making it an integral part of any brand’s online marketing strategy. According to Databox, almost 60% of marketers said video ads tend to drive more engagement than images. To create online experiences that resonate with customers, every business should consider emerging video technologies that mirror the in-person experience, such as 3D and 360-degree videos that we highlighted in our last article. These immersive tools will build strong customer engagement that push the boundaries of the digital experience.