Social Media

Snapchat Provides Pointers on How to Increase Ad Engagement for the Holidays

With the holiday season closing in, and brands looking to maximize their opportunities to make up what they can after an incredibly tough year, this week, Snapchat has provided some new pointers on how brands can get the most out of their Snap promotions, with ten tips of note for your campaigns. You can read Snapchat’s full overview here, but here’s a quick overview of Snap’s top tips.

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TikTok Announces New Agreement with Sony Music, Solidifying Music Industry Connection

After working on the details for several months, TikTok has today announced a new licensing deal with Sony Music Entertainment, which will enable creators to include a range of popular songs in their TikTok clips.

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Twitter Shares New Insights on Consumer Expectations, and Hopes, Around the Holiday Period

Yes, there’s a lot going on in the world right now, but it’s also worth noting that Christmas is only 52 days away, which means that brands need to have their holiday promotions mapped out and in place, in order to maximize sales during the festive period. And this week, Twitter’s UK arm has provided some new insights, based on tweet activity, which could help you focus your holiday promotions, by getting a better understanding of how consumers see the 2020 Christmas period, and what they’re looking for, and engaging with, around the event.

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Marketing

Local SEO Workflows to Better Manage Your Google My Business Listing

Discover how to optimize your Google My Business listing and grow your business with smart and simple local SEO strategies.

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Google Recommends Permanent URLs for Black Friday Pages

Google recommends using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale. Google shared this advice in a set of best practices for Black Friday and Cyber Monday pages, along with five additional recommendations. Here’s more on the benefits of using recurring URLs, and a rundown of Google’s other advice for the upcoming shopping event.

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Marketing that Our Collective Future Depends On

In today’s world, every other headline is a bombardment of the senses: social unrest, climate justice, global pandemic, cancel culture, fake news and data privacy erosion — not to mention the myriad of opinions on how to navigate these issues. As a result, there’s is an acceleration of transformation occurring across industries, businesses and consumer behavior. There is a mindset shift where people are increasingly looking to brands to solve societal problems and they seek to buy from brands that stand for something larger than just their products, but are aligned to their values.

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