Social Media

Instagram’s Testing a new FAQ Option for Direct Interactions with Business Accounts

Instagram is testing a new FAQ option for business accounts which would give brands the capacity to provide quick, tappable Q and A options within their Direct feed when customers look to submit a message query.

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Twitter’s Looking to Re-Open its Account Verification Process, Seeks Feedback on New Guidelines

Get ready to stake your case – after shutting down its account verification application process back in 2017, Twitter says that it’s now looking to re-open applications for account verification which could give you a chance to get your own blue checkmark, making you infinitely more important than others on the platform.

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Instagram is Letting Advertisers Create Posts With Users’ Accounts

Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads. Branded content ads were introduced last year as a way for influencers to identify when their posts are sponsored by a company or brand. The ads look just like organic posts published from the user’s account, only they have a tag reading: “Paid partnership with [brand name].”

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Marketing

Google’s 7 Tips for Web Stories & Video Series

Google published a guide with tips to help creators create more compelling Web Stories. The goal of the tips is to encourage publishers with ideas of how to create better Web Stories.

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20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far)

YouTube is a valuable marketing tool during the holidays. Watch some brands’ holiday video ads and gain valuable SEO insights from them here.

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Is Your Transformation Strategy Really a Strategy?

Business strategy traditionally has been created by senior executives and handed down like tablets of the law. The ubiquitous five-year plan worked fine, mostly, when the pace of change was slower, when it was easier for companies to spot competition coming, and when disruption wasn’t really a thing. That doesn’t cut it today.

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