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News & Updates
Twitter Launches Initial Test of Live-Stream Shopping Broadcasts
YouTube’s doing it, as is Instagram, as well as Facebook, TikTok and Pinterest too – and now Twitter becomes the latest social media app to dip its toes into live-stream shopping, in the hopes of maximizing eCommerce activity via the immediacy and engagement of retailer broadcasts.
TikTok Brings its Connected TV App to More Users in the US
After first bringing the TikTok experience to Samsung Smart TVs in Europe last December, then expanding it to US users earlier this year, TikTok has today announced another expansion of its TV connection app, with Google and Android TV subscribers, Android Fire TV users, as well as LG and Samsung Smart TV owners, now able to experience the lean-back TikTok viewing experience on the biggest screen in their home.
How to Use Affiliate Marketing to Level Up Your Ecommerce Strategy
Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the precise audience? To remove this barrier and grow customer reach, you need to know a thing or two about affiliate marketing and advertising networks for ecommerce players.
Meta Delays Full Messaging Encryption Plan to 2023, Providing More Time for Debate
As Meta continues to advance its full messaging integration plan – despite various governments and child safety groups advising against the initiative – the company has now offered a level of reprieve in its progress, which could open the door to more discussion on the potential negative impacts of the project.
Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]
According to a recent CMO Survey, social media became even more critical to marketers during the pandemic, with those that were able to get their social media efforts right seeing major return on their social media investments. It’s clear that social media will continue to play a crucial role in driving customers, especially in the post-pandemic world – and as such, marketing leaders need to plan their social media marketing strategies accordingly.
