Social Media

TikTok Star Fired From Sherwin-Williams for Filming Paint-Mixing Videos at Work

Ohio University senior and TikTok star Tony Piloseno was fired for gross misconduct from his part-time job at Sherwin-Williams after working for three years at the store. The reason? He was making his popular paint-mixing videos during working hours with company equipment. Specifically, Piloseno says it was this video, which shows him using blueberries to create a light-blue paint, that earned what Sherwin-Williams described to BuzzFeed News as complaints and “seriously embarrass[ing] the Company or its products.”

For the full article click here

Snapchat Launches TikTok-Like ‘Spotlight’ Short Video Feed Option

And so, the great social media circle of life continues… Today, Snapchat, which originally created the Stories format, which was then copied by Facebook, which originally created the News Feed, which was then copied by almost every other social app, has launched a new function called ‘Spotlight‘, which replicates TikTok, which has gained momentum with its customized feed of short-form video clips.

For the full article click here

Facebook Launches New Fundraising and Community Assistance Tools as Part of ‘Season of Giving’

Facebook has announced a range of new fundraising and charity options as part of its ‘Season of Giving’ initiative, which will kick off next week, with Facebook pledging to match donations up to $7 million on Giving Tuesday, “a day when people all over the world come together to support great causes”.

For the full article click here

Marketing

How DuckDuckGo (and Microsoft) Benefit from Google’s Sprawling Advertising Business

DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily.

For the full article click here

6 Reasons Why Reporters Aren’t Interested in Your Content Marketing

Digital PR is an excellent strategy to pair with content marketing, especially if your goals include increasing your brand awareness and improving your backlink portfolio. When you create excellent content and pitch it to writers, you not only get great media coverage, but you get the link back to your project and the authority that comes with being mentioned in a trusted publication. This earned media tactic is very effective — but it isn’t easy.

For the full article click here

Getting Started With Marketing: Do’s And Don’ts

For early-stage startup founders, incorporating marketing into your daily activities can seem daunting, especially if you don’t have any experience. You can hire someone, or you can take the first few steps on your own.

For the full article click here