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News & Updates
Three Trends That Could Affect Marketing And Communications In 2022
The year 2021 continued to throw some curveballs at CMOs looking to get their feet back under them after a tumultuous 2020 and 2021, and 2022 doesn’t look like it’ll be much different.
4 Data-Driven Insights To Optimize Your Smart Shopping Campaigns
Smart Shopping campaigns in Google Ads offer a number of benefits that advertisers find attractive – particularly those trying to manage product promotion at scale.
The old adage “It’s not what you know, but who you know” has never been more relevant than it is today. With the rise of social media and online communities, people are connecting with their peers (and potential customers) more closely and with interesting effects. There’s been a shift towards building a community rather than just pushing messages in the hopes of netting a few customers.
11 Google Analytics Reports You Might Not Know About
Google Analytics is the website and marketing measurement platform of choice for many. New reports and tools are added on a regular basis. Plus, we can connect other Google data products such as Search Console and Google Ads.
Three Customer-Centric Marketing Drivers For 2022 Success
After a difficult two years, marketers have more agility and more online savvy than ever before. Now for the scary part: So do customers, and they’re not slowing down. At the simplest level, marketers are faced with the challenge of creating a unified experience across every touchpoint. That means they should focus on customer data, cross-channel orchestration and creating a rapid feedback loop.
Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it?
