Daily Minute Master Series – November 2, 2021

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The Marketing Rundown

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News & Updates

Facebook Gaming Beats YouTube Gaming for Hours Watched in Q3 [Infographic]

As Facebook works to win back young users, with a view to maximizing the potential of its new metaverse push, the latest stats from StreamLabs will certainly give it some extra reason for optimism, in at least one key aspect.

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Facebook Tests New ‘Spotlight’ Conversation Option to Facilitate More Focused In-App Chats 

Facebook’s testing out a new way to host more focused public chats in the app, via a new ‘Spotlight Conversation’ post option, which, when enabled, separates replies from specific users into a new chat thread.

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Contact Information: Is It A Google Ranking Factor?

Giving customers and prospects a way to reach you by phone or email is just good business. It enables people to get in touch and ask questions, raise any concerns they may have, place an order, and more. With that said, there may be legitimate reasons a person or organization chooses not to publish their contact information. The question is, does contact information – or a lack thereof – affect your Google search rankings?

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Six Tips for Generating More Leads With Your Marketing Content

Although there’s no magic bullet for increasing lead generation, a few simple and direct marketing fundamentals can help you boost response to your content. By applying those proven tactics to both your content and the material used to promote it, you can generate more leads. This article outlines how to optimize your content and marketing for response—so more people actually read, watch, or listen to your content. Specifically, it provides six tips for crafting marketing communications that excel at generating qualified leads.

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Optimizing Your B2B Content Marketing On LinkedIn

If you’re a B2B company, ask yourself whether you’re using LinkedIn as much as you should be. As of this writing, the social media network for professionals has about 58 million companies on it.

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Domain History: Is It A Google Ranking Factor?

Unless you’re lucky enough to register a domain name no one has thought of before, chances are a domain registered today will have a history attached to it. Is there any reason for the new owner of a domain to be concerned with what the previous owner(s) did with it? Yes, a domain’s history does matter, even after ownership changes hands and it gets repurposed into a new site.

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