Social Media

The Companies That Know the Most About You Based on App Data [Infographic]

Personal data collection, and the risks of such info getting into the wrong hands, had become a big focus of late, highlighted by concerns around TikTok potentially sharing US user data with the Chinese Government. And that is a serious concern – once you submit your personal information, you can’t know, for sure, how it’s going to be used, or misused, and what that might mean in a broader sense. But providing such details has become part of the normal exchange for using apps.

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Facebook Begins Roll Out of Dark Mode on its Mobile App

After months of testing, and after launching dark mode options on every other one of its apps, Facebook has today confirmed that it’s now launching a full public test of dark mode within its main mobile app.

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TikTok Stars Win Injunction Against White House Executive Order, Keeping the App Running the US

Hey, remember all that talk about TikTok getting banned in the US? Yeah, not so much. In the latest blow to the White House’s efforts to ban the Chinese-owned app, a group of TikTok stars have won an injunction against the Trump administration’s Executive Order, which could have still seen the app banned in the US on November 12th. Now, there’s no timeline for any enforcement action that would suspend or ban TikTok in the US market.

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Marketing

Google Answers Question About Passages SEO

Google’s John Mueller answered a question about the Passages Algorithm in a Google SEO Office Hours Hangout. Mueller offered feedback on what the industry is saying about search engine optimizing for passages and what Google is trying to accomplish with it.

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How Google Chooses to Rank Images and Videos in Search Results

Google’s John Mueller provided a detailed answer about how Google chooses to rank images and videos in the search results. The question was about how Google chooses to show images in the search results pages (SERPs).

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How Marketers Can Stay Centered Around Consumers

The rebirth of the consumer relationship with brands is one of the many changes that have occurred this year because of the COVID pandemic. And while marketers are learning to live with smaller budgets and leaner staffs, there is still an opportunity to invent new strategies and tactics behind consumer engagement. “We are at an exciting inflection point that creates a lot of opportunities for companies today to use data to shape their vision,” said Lenovo Director of Global eCommerce Strategy and Operations Derek Gominger at MarTech conference. “[Companies can] connect with customers in a better way that creates opportunities for all of us to grow our businesses and get closer to our customers.”

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