Social Media

Facebook Makes its Latest Experimental App Available to All Users

Facebook’s New Product Experimentation team has announced a full US launch of its latest app, called E.gg, which enables users to create web-based collages of their favorite things.

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YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition

This could cause some annoyance for YouTube creators. This week, YouTube has announced an update to its Terms of Service which, most notably, includes a new provision that will enable YouTube to insert ads into content that’s not part of the YouTube Partner Program. In other words, if you chose not to put ads in your YouTube video, YouTube’s probably going to do it anyway – but you won’t gain any subsequent revenue from those ads unless you sign up to YPP.

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YouTube Analytics Now Reports on Traffic Sources

YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos. In the latest news bulletin for channel owners on the Creator Insider channel, the YouTube team explains how this new report makes data about traffic sources much clearer.

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Marketing

6 Big Content Writing Trends for SMBs in 2021

As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce. And from the looks of things, this marketing spend will continue its scarcity throughout 2021, especially if additional statewide or citywide shutdowns occur.

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In-Video Engagement as an Alternative to Ads

Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for the consumer to want to make a purchase,” said Hank Frecon, CEO of Source Digital. Source Digital is a viewer engagement platform that monetizes engagement and measures audiences through its Source Activate Moments (SAMs) where consumers can engage by activating what is on the screen in that exact moment.

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Seven Successful Examples Of Emotional Marketing

As much as facts are the core of an excellent marketing strategy, it would be amiss not to mention how important emotions are in the field. Customers tend to prefer companies they can develop a relationship with, since many of their decisions are made on trust. Emotional marketing can further help get customers on board and provide that extra impetus needed to close a sale. However, emotional marketing is volatile, and it tends to backfire if poorly used. Here, seven associates of Forbes Communications Council talk about the best examples of emotional marketing they’ve seen and explain why they were so impactful with those audiences.

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