Daily Minute Master Series – November 18, 2021

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The Marketing Rundown

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News & Updates

Twitter Rolls Out Improved Labels for Potential Misinformation in Tweets

After launching an initial test of new alert formats back in July, Twitter’s now rolling out its improved labels for misinformation, with variable messaging for different kinds of potentially misleading elements within tweets.

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How To Track Competitors’ Website Traffic & Level Up Your Strategy 

The athletes that win championships understand something that most people overlook — knowing the strengths and weaknesses of your competition is just as important as training hard and analyzing your own performance. Marketing is the same. The key to dominating your market is constantly tracking your competitors in the “game”. With the right tools and data in your marketing arsenal, you can gain a major advantage.

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9 Ways To Improve PPC Campaigns With Customer Information

Struggling to come up with new content for PPC ads? Not sure what else to add to your landing page to help convince users to convert? Wondering how to expand your ad targeting in a strategic way? Your best ideas may just come from the individuals who are most in tune with your product: your customers. You might even already have this content handy, in the form of surveys, reviews, and other customer feedback.

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Google Launches New Local Search Features

As more searchers look up the query “news near me” than ever before, Google is launching new features for local search results and new tools for journalists. Google reports that searches for “news near me” have tripled over the past five years, reaching an all time high in May 2020.

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Why Growth Marketing Is The Next Frontier Of Marketing

With growth marketing, brands have a blueprint to test frequently, learn quickly and adapt effectively. Growth marketing takes the traditional aspects of marketing, like print, TV, radio and billboards, and shifts the conversation from “how can we attract our customer?” to “how can we keep our customers longer?” With this new conversation comes the ability to reach your target audience through data-backed decisions. The result of this? Long-term, sustainable growth.

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A Lean Startup’s Growth Marketing Tech Stack

You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! But when you start ramping up, having a growth marketing tech stack (which we’ll refer to as “growth stack” for the rest of this column) becomes increasingly vital. Every startup with a successful growth program has factored in this foundational piece as a part of its overall strategy. They’ve also had a proper understanding and implementation of their growth stack.

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