Daily Minute Master Series – November 17, 2022

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The Marketing Rundown

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News & Updates

LinkedIn Publishes New Overview of its Range of Ad Tools and Options

Given the chaos at Twitter, you may need to familiarize yourself with them soon, and luckily, the team at LinkedIn has published a new overview of its various ad options to help provide you with a better understanding of exactly which ad types are best for each campaign and promotion in the app.

For the full article click here 

Elon Says Revised $8 Twitter Blue ‘Verification’ Program Will Resume on November 29th 

Elon Musk’s $8 blue ticks for all ‘verification’ program, his first major user-facing initiative since taking over the app, has caused a broad range of issues, including rampant impersonation, internal confusion over how to enforce the platform’s rules, potential legal concerns, and even stock market impacts for some impersonated businesses.

For the full article click here 

TikTok Announces its 2022 ‘Discover List’ of Top Creators and Innovators in the App

TikTok has announced its 2022 Discover List, which highlights 50 platform creators that are not only building communities on the platform, and advancing creativity, but are also driving positive impact, on TikTok and beyond.

For the full article click here 

Meta Launches New Sports Experience in VR Which Could Help to Spark Interest in the Metaverse

Meta has announced the launch of XTADIUM on Meta Quest, which will enable Meta VR users to experience sports in a more immersive, engaging way.

For the full article click here

TikTok Provides Guidance and Ad Credits to SMBs for Small Business Saturday

In the lead-up to Small Business Saturday (11/26), TikTok has launched a new #ShopSmall Accelerator program, in partnership with American Express, which will provide small businesses with platform tips, guidance, and even ad credit for eligible brands.

For the full article click here

Google Search Console: Is It A Ranking Factor?

Using Google Search Console certainly gives marketers an upper hand by helping them understand site performance and identify issues. But can it influence search results?

For the full article click here

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