Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
[revue_subscribe]
News & Updates
YouTube Outlines Plans to Bring Live-Stream Shopping to All Users
Live-stream shopping has become a key focus for social apps, with Instagram, Facebook and Pinterest all running their own shopping live-streams with high-profile creators as they seek to maximize their respective commerce potential. YouTube is also looking to get in, with a series of upcoming shopping live-streams for the holidays that will enable viewers to interact with influencers and celebrities in real-time, while also facilitating direct shopping in-app.
Instacart Cooks Up Mealtime Family Bonding in First Brand Campaign
Online grocery platform Instacart today unveiled its first brand campaign, spotlighting how people can share love through food and celebrate special moments at home, according to a press release shared with Marketing Dive.
Can’t Rush a Good Thing: Effective Franchise Digital Marketing Takes Time
There’s a lot that goes into planning a robust franchise digital-marketing strategy, and if you’ve hired an outside team to help craft one, you’ve likely had numerous meetings with writers, SEO experts and account managers to lay out goals and share pain points. You’ve got deadlines to meet and numbers you want to hit, and are looking forward to a healthy ROI, preferably sooner than later. That’s understandable. Who doesn’t want to see quick returns?
Outbound Links Strategy: When, Why & How To Use Them
Recently, a popular tool in the search engine marketing space created a new report called the “Outbound Link” report. This report gives users a snapshot of the links pointing from one website to another. But unlike most reports on linking in tools of this type, this one focuses on the links pointing out to other sites from a user’s site.
Want to find high-intent keywords by using proven, effective methods? Wish you could establish a simple yet powerful keyword strategy to help your target audience find you faster? You can — especially if you understand your audience deeply and create a solid keyword strategy based on intent.
