Daily Minute Master Series – November 17, 2020

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Social Media

Facebook Provides eCommerce and Ad Copy Tips for Your Holiday Campaigns

As we head into the peak holiday shopping period, Facebook has provided some new tips to help businesses looking to maximize their eCommerce opportunities, and generate more direct sales online. And with more customers making online purchases than ever, this is an essential consideration – according to Deloitte, eCommerce sales are projected grow by up to 35% this holiday season as people look to limit their exposure to COVID-19, and stay away from physical stores. That presents a lot of opportunity – and if you want to maximize that potential for your brand, here are Facebook’s five key tips.

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Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting

Instagram has added a new setting which will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers.

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Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

Facebook’s looking to help content creators maximize their revenue opportunities by providing more ways for them to claim monetization rights when their content is re-posted across The Social Network, while it’s also giving more creators access to its content claim tools.

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Marketing

How to Make the Most of Call Tracking for Paid Search [Webinar]

Are you tracking inbound calls to your business? If not, then you might be missing out on a treasure trove of marketing data.

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Google Ads Wants Advertisers to Give Broad Match Another Shot

Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post Monday. For example, says Google, the broad match keyword “women’s hats” could match to “winter headwear for women” or “women’s accessories.”

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What to Know About Email Marketing in a Pandemic World

The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email marketing itself has had to change.

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Daily Minute Master Series – November 16, 2020Daily Minute Master Series – November 18, 2020