Daily Minute Master Series – November 14, 2019

Social Media

Facebook Releases New Overview of Content Removals, Fake Profiles and Enforcements

The Social Network has this week released its latest Community Standards Enforcement Report, which outlines all the content removals and actions it’s taken as a result of posted material that breaks its established rules. Facebook says that it has significantly improved its detection methods, enabling it to remove more content than ever. It’s also improving its capacity to detect content which violates its rules around child nudity and the exploitation of children. This, in particular, is a key area for Facebook, and it’s good to see ongoing improvement in its automated detection systems – which, ideally, will also save manual, human moderators from having to view such content. Also, while its systems for detecting fake accounts have improved, the number of fake accounts on the platform has ramped up in recent months. Facebook also estimates that around 5% of its user base is still made up of fake profiles. With more activist groups looking to use the platform to spread their messaging, this remains a key area of concern.

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LinkedIn Brings Back Option to Invite Connections to Follow a Company Page

LinkedIn is re-introducing an option which will enable Page admins to invite their connections to follow their LinkedIn Company Page. The feature was apparently available some years back, but was removed due to spam, then it got re-introduced as an option in May this year. Then it was removed again – but now, according to reports relayed via social media expert Matt Navarra, it’s coming back once again, with all company pages set to have access to the option by next month. There are a few restrictions on its use which may help limit overenthusiastic invites. With these restrictions in place, it could be a beneficial addition, and another way to grow your LinkedIn company page audience. We would definitely advise that you use it with caution, and in a targeted away – and no doubt you are going to get some super keen admins flinging random invitations your way as a result.

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Marketing

Google starts new Search Console training series on YouTube

Today at SMX East, Daniel Wasiberg a Search Advocate at Google, announced a new YouTube series aimed at training users on how to get the most out of using Google Search Console. The series covers everything from the basics, such as getting started, verifications, reports and settings. The series will go through how to monitor your site traffic, fix numerous issues reported by Search Console, as well as help searchers find your web site on Google search.  Google Search Console offers a critical set of tools that should be mastered by everyone in the SEO space. It should also be a toolset used by developers, webmasters, publishers and site owners. This video series should help everyone learn more about how to use Google Search Console through tips and advice from a Googler, Daniel Waisberg, who not only gets search but deeply understand analytics and the publishing world.

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Reviews platform GatherUp acquired by martech holding company ASG

In a transaction announced Thursday morning, reputation and reviews platform GatherUp has been acquired by Alpine SG Partners (ASG), a SaaS holding company.  GatherUp began as GetFiveStars in 2013 and rebranded in September 2018 to reflect a broader focus on the customer experience in addition to review monitoring and management. ASG already owns Grade.us, a similar reputation management platform but which serves slightly different audiences. Reputation is an explicit part of the Google local algorithm and something that all SMBs and enterprises alike must monitor and nurture. Consumers rely heavily on reviews across product and service categories to help make purchase decisions — so much that there’s been significant growth in review fraud across Google, Facebook and Amazon. Reviews and customer feedback are also at the core of the broader notion of “customer experience” management. It will be interesting to see how the “reviews space” evolves and potentially combines with other forms of customer analysis and machine learning in the next phase of local marketing and commerce development.

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