Social Media

Snapchat Shares Insights into How Snap Users Engage with NBA Content Ahead of New Season [Infographic]

Coming off the LA Lakers’ victory in the most recent NBA Finals, which concluded just a month ago after a COVID-interrupted schedule, the NBA has this week announced that the 2020-21 season will begin on December 22nd, with the NBA Draft and pre-season build-up kicking into gear from next week. And while no doubt some of the players won’t be particularly pleased with the shortened off-season, for fans, it means a quick return to live basketball action, which has served as a welcome distraction for many stuck at home due to the pandemic.

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TikTok Adds New Option to Display Non-Profit Fundraisers on Your Profile

TikTok has added a new option which enables users to display a nonprofit they wish to support on their public profile, with direct links through to donation options.

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Snapchat Rolls Out More Ads Certification Courses

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ‘Snap Connect’ allows marketers to learn directly from Snapchat advertising experts.

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Marketing

Search Ad Spending is Growing in 2020 Despite Pandemic

Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. This estimate is revised from eMarketer’s forecast earlier in the year where it anticipated a drop in search spending due to the travel industry coming to a halt. As the year goes on it turns out search ad spend is picking up in other markets. Namely, the pace of consumer ecommerce spending is staying steadier than expected.

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How a Well-Oiled Marketing Operations Machine Drives Business Forward

With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across the organization is key to driving real business impact. “There’s more pressure than ever, that every dollar that we invest has the maximum impact on what we’re trying to get out of our marketing initiatives,” said Jenifer Salzwedel, Senior Director of Marketing Operations and Enablement at Poly, a company that sells collaboration technology. “We’re constantly in planning mode for the next big thing that needs to be done and, in that planning, we certainly then need to figure out how to activate those plans very quickly.”

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What Marketers Need to Know About Authenticity in Influencer Marketing

“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered Instagram, TikTok and YouTube analytics tool that creates insights about audience and authenticity. Influencer marketing may be the most overused, overhyped and over reported sector of the marketing industry, but that does not mean that it is being executed efficiently. Often, it is a case of inauthentic social media profiles that causes wasted time, energy and money for marketers. “The first step is to select the right influencers, and if you do not you are going to waste a lot of budget and nobody can afford that in today’s environment.”

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