Daily Minute Master Series – November 12, 2019
Social Media
Facebook Adds Option to Control Your Navigation Bar Icons and Notifications
Over the last few days that Facebook has rolled out a change to its lower navigation bar, in order to better align the displayed icons with the on-platform functions which you actually use. TechCrunch has confirmed that this update also includes a new capacity to more easily change your listed icons, and get rid of those sometimes annoying red dot notifications on each. Aside from personal preferences, Facebook has also traditionally used the lower navigation bar to promote its latest options – like Facebook Watch or Marketplace. Now it seems that Facebook’s going to give more control back to users on this front, which could help it encourage more activity. Giving users more control over their shortcuts and notifications seems like a good move, and it’ll be interesting to see if the added personalization actually gets people tapping across to other areas within the app.
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Twitter Outlines Policy Plan for Identifying Deepfakes in Tweets
Twitter has now released its draft rules for handling such content on its platform, and addressing concerns with digitally manipulated content. Deepfakes have become a major focus for online providers in recent times, with both Google and Facebook also launching new research initiatives to help them detect and action the same. Twitter’s looking to get ahead of the game by ensuring that it has clear policies in place for dealing with deepfakes before they become a bigger concern. Right now, deepfakes – or digitally altered videos/images which appear to show a person doing or saying something they didn’t – seem to be more like a novelty, an interesting experiment, they don’t seem to be a major privacy or security issue. Research has shown that people will look to share content which supports their own beliefs, and will therefore be less likely to fact-check the same. While it doesn’t seem like a major issue right now, it’s clear that deepfakes will become a problem, which is why its good to see Twitter, along with Facebook and Google, moving to get ahead of it now.
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Marketing
DuckDuckGo joins World Wide Web Consortium
DuckDuckGo has joined the World Wide Web Consortium (W3C), the search engine announced on Monday. As a member of the international organization, DuckDuckGo says it will contribute to “global standards with privacy in mind as part of our mission to raise the standard of trust online.” The addition of a privacy-focused company, like DuckDuckGo, may influence the direction of future standards as well as future revisions of existing standards. More emphasis on privacy within future web standards may also mean less data for marketers that use vendors and platforms that adopt those standards.
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Chrome May Warn Users of Slow Pages Before They Click
Google Chrome announced a plan to introduce badging as a way to encourage publishers to improve site speed. Google proposed a contextual menu on links that will tell users, before they click, that a site is slow. The goal is to reward fast sites. According to Google, the purpose of the badging is to “reward” fast sites and to warn users of slow sites as a way to provide value to them. A warning about a slow site experience before a user clicks through may cause users to abandon the click and opt for the faster loading site. Page speed has always been important. From the earliest days of the Internet it was known that faster pages converted at higher rates. A fast loading site is important regardless of anything Google does.
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