The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

LinkedIn Launches New Code Training Integration with GitHub, Enhanced LinkedIn Learning Options

LinkedIn has announced a new educational partnership with GitHub, which will provide more training resources for software developers within the LinkedIn Learning platform.

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Meta Cuts 11k Roles in Response to Worsening Economic Conditions

It had been rumored earlier in the week, and now, Meta has confirmed that it’s cutting 11k roles – or 13% of its workforce – to cut costs as a result of changing industry conditions, and the broader economic downturn around the world.

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Elon Meets with Advertisers to Calm Concerns, as his Twitter Reformation Continues to Unfold

Another day in the wacky world of Elon Musk’s Twitter, and today, Elon has both killed off a plan to add a secondary, ‘official’ gray tick, to complement the blue checkmark for certain Twitter accounts, while he also met with key advertisers in an effort to calm their concerns about the future direction of the app.

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Google Adds New Ad Frequency Capping Options to YouTube Campaigns

As more people spend more time watching YouTube, especially on their home TV sets, frequency capping has become a bigger consideration – because seeing the same ad over and over again is just annoying, and can hurt brand reputation and impact.

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YouTube Expands Comment Translations and Smart Replies to More Users

YouTube has announced an expansion of its comment translation tools, along with broader access to Smart Replies, its streamlined, template response option, which makes it easier to quickly engage with viewers in the app.