The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter Expands Twitter Blue Subscription Service to Users in the US and NZ, Adds New Blue Features

Twitter has announced the first expansion of its Twitter Blue paid subscription offering, with users in the US and New Zealand now able to sign-up, in addition to those in Australia and Canada, while it’s also added more elements to the Blue program to entice more paying tweet customers into the fold.

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How To Enable Key Moments Snippets In Google Search

Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. Google’s latest installment of its Lightning Talks series on YouTube goes in depth on the subject of enabling key moments. It breaks down the various ways you can enable this search feature for video content by manually identifying important clips, or letting Google find key moments automatically.

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How To Use Hashtags On Instagram: Everything You Need To Know

Do you want to grow your engagement on Instagram? Hashtags let you reach audiences interested in a specific topic. In this post, we’ll show you how you can use hashtags on Instagram to reach more people.

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Five Digital Marketing Predictions For 2022

The digital landscape also abides by the Darwinian principles of evolution. That explains why businesses that adapt to fluctuating trends generally come out on top, and those that fail to accommodate the latest digital developments often fade into the background.

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Three Marketing Metrics to Stop Tracking—And What to Measure Instead

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and strategies for the year. Unfortunately, most teams end up tracking outmoded metrics that don’t pertain specifically to Marketing’s key performance indicators (KPIs), or that don’t offer meaningful insight into Marketing’s contribution to growing pipeline and revenue.

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