Social Media
New Report Predicts That TikTok Will Surpass One Billion Users in 2021
What does the future hold for TikTok under a Joe Biden-lead White House? According to app analytics provider App Annie, big things – in its predictions for 2021, App Annie says that TikTok will exceed one billion users over the course of the next year.
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Twitter Expands its Stories-Like ‘Fleets’ Option to Users in Japan
It’s been a while since we’ve had a Fleets update, but today, Twitter announced that its Stories-like, vertical presentation-aligned, disappearing content option is being expanded to users in Japan, marking the next stage of its broader roll-out.
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With Christmas now only 45 days away, Pinterest has this week released its annual holiday gift guide, highlighting the most-searched holiday gift ideas on the platform. This year’s Pinterest gift collection is separated into ten categories, each of which you can click through on for more specific gift ideas.
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Marketing
Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift
For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company’s biggest moves in a decade.
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