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News & Updates
5 in-Demand Marketing Jobs for 2021
Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Well, here is some good news 20 months later, marketing jobs are bouncing back, big-time. According to a report from LinkedIn, marketing jobs have seen a 63% growth in the first six months of 2021. Companies posted about 381,000 marketing jobs in the approximate year-long time span from June 2020 to June 2021. That includes 17,000 remote jobs.
LinkedIn Launches New Freelancer Connection Tools to Lean into the Rising Gig Economy
LinkedIn’s looking to facilitate more opportunities for freelancers with the expansion of its Services Marketplace, which essentially builds upon its ‘Services’ listings for profiles, designed to better enable brands and freelancers to connect.
Coca-Cola Lifts Full-Year Outlook as It Steps Up Marketing Spend
Coca-Cola has raised its annual outlook again after reporting better-than-expected third-quarter results, even after the pandemic softened its performance in August. Net revenues grew 16% to $10 billion in the three months ended October 1. Net income grew to $2.47 billion, a 42% increase year-on-year—but a reduction from the $2.64 billion it posted in the second quarter. The results surpassed analysts’ estimates and caused Coca-Cola to lift its full-year outlook for organic revenue growth to between 13% and 14%, an increase from its previous range of 12% to 14%.
Snapchat Commits to New Carbon Emissions Targets, Announces New Climate Change Awareness Initiatives
Snapchat has announced that it will aim to achieve net negative carbon emissions – meaning it will remove more carbon than it’s emitting – by 2030, as part of an expanded commitment to tackling climate change as a company, addressing a key element of focus for the greater good, which is also in line with its audience expectations.
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
HTTPArchive published real-world statistics of Core Web Vitals performance of major CMS platforms that showed many open source and commercial platforms making gains in Core Web Vitals performance. The most dramatic performance gains were the result of proactive initiatives.
Google Ranking Factors: Fact vs. Fiction [Podcast]
Google ranking factors are usually a hot topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor. So the Search Engine Journal team set out to separate fact from fiction.
