The Marketing Rundown

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News & Updates

WhatsApp’s Doubling the Size of Group Chats in the App

WhatsApp has launched the first stage of its new Communities roll out, with Reactions now available in group chats, and users now able to send files within WhatsApp up to 2GB in size at a time, up from its previous 100MB limit.

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Musk Plans to Increase Twitter’s User Base by Almost 200% Over the Next Three Years

Elon Musk certainly has some lofty goals for Twitter, but are they feasible, and can he actually deliver on the targets that he’s setting for the platform as he moves closer to becoming its owner and CEO?

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Facebook’s Removing a Range of Location Tracking Tools as Data Regulations Continue to Evolve

Meta is quietly changing the way that it uses Location Services in Facebook, with the depreciation of several local-based functions in the app, including Nearby Friends, weather alerts and Location History.

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Twitter Expands Test of TikTok-Like Display Format in its Explore Tab

In what is fast becoming the key social platform trend of the early 2020’s, Twitter appears to be the latest platform that’s gone ‘full TikTok’.

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Meta Shares New ‘Culture Codes’ to Help Advertisers Improve the Performance of Their Promotions

As social media usage evolves, so too do usage trends, and the content types that people find the most engaging, and more enticing in social apps. Initially, in the early days of Facebook and Twitter, brands effectively saw social media as another broadcast platform, another place to display their ads, in the hopes of catching consumer attention and selling more products, in the same way that they would place ads in magazines, or between TV show episodes.