Daily Minute Master Series – May 8, 2020
Social Media
Pinterest has announced that it’s updated its Shopify app, adding a new option that will enable Shopify merchants to quickly and easily feed their entire product catalog directly into shoppable Pins.
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New Research from Facebook Shows Engagement with Local News Providers Booming Amid COVID-19
Given the rapid evolution, and massive impact of COVID-19, on everybody, it’ll come as little surprise to discover that news organizations are seeing significant increases in online engagement at present. But the specifics of that engagement could reveal some valuable insights for your own content approach. This week, Facebook’s CrowdTangle analytics platform has published a new overview of Facebook Page engagement stats from over 2,700 US local news publishers’ during March and the first half of April 2020. And again, while the broader trends are as you might expect, the detail is interesting to note. First off, CrowdTangle says that local news pages saw a big spike in interest as COVID-19 cases began to rise in the US in mid-march.
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YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. The ad formats may be familiar to regular advertisers on YouTube, but the move signals Google’s intention to continue its growth in the realm of connected TV instead of just an app on user phones.
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Marketing
With the lion share of marketers currently working from home amid the COVID-19 pandemic, digital workflow and project management tools are having their moment to shine. And with good reason, too. As organizations become distributed overnight, now more than ever, we need one central source of project information.
“Marketing teams really need a single source of truth. They need a place where they can collaborate, not just with other marketers, but other people in the company because they’re usually our stakeholders,” said Brad Sanzenbacher, senior corporate communications manager at Wrike. “If they can get visibility in a centralized hub, they don’t need to come and ask you for status, they don’t need to host meetings to figure out the status of projects,” he said during his presentation at Discover MarTech.
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Not just Martech: Vendors Go All-In on Professional Services to Speed Digital Transformation
Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test related to COVID-19 and, in less than a week, expected a rush of traffic to their website.
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Zoom Acquires Encryption Startup Keybase to Help Make Video Calls More Secure
Video conferencing service Zoom is acquiring Keybase, a startup that will help it implement end-to-end encryption to protect calls from unwelcome guests and clandestine monitoring. Financial terms of the deal, negotiated over Zoom calls amid shelter-in-place orders, were not disclosed. As coronavirus drives vast swathes of economic and social life online, Zoom usage has exploded from 10 million daily meeting participants in December 2019 to 300 million by the end of April 2020. But that explosion has exposed security weaknesses in the videoconferencing software. A wave of so-called ‘Zoom bombings’, in which uninvited guests disrupted video calls, were particularly embarrassing, and led some schools and businesses to ban the software.
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