Daily Minute Master Series – May 7, 2020
Social Media
Sprout Social has this week released its latest Social Index report, which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two. You can read the full report here (with sign-up), but here are some of the key points of note. First off, Sprout asked marketers to identify their primary goals for using social platforms, with ‘Increasing brand awareness’ coming out as the clear top choice.
For the full article click here
Facebook Outlines Key Challenges and Plans for Improving Advertising Verification
Facebook’s Director of Product Management Rob Leathern has provided an overview of where the platform currently stands on advertiser verification, and how it’s looking to improve its systems in order to ensure that more businesses are verified, increasing ad transparency, and system integrity, into the future. Over the last few years, Facebook has significantly increased its transparency requirements for political advertisers specifically, with any person or Page running a political ad now required to submit official documentation for assessment. All Facebook ads are also now listed in its Ad Library, increasing transparency – but ideally, in order to provide full assurance, Facebook will eventually be able to verify all businesses on its platform, with more stringent qualification requirements, in order to maintain a more secure, accountable ad system.
For the full article click here
Marketing
Search results continue to churn three days after Google announced the May 4 2020 update. Google warned it may take a couple weeks to settle. This is why that might not be good. Most updates settle fairly quickly with minor changes along the way. This update is different. The changes are felt by many and the results seemingly change from day to day, even hour to hour for some.
For the full article click here
Google’s New Podcasts Manager Tool Offers Deeper Data on Listener Behavior
Google has introduced Podcasts Manager, a new tool that provides podcast publishers with listening data such as minutes played, listening duration and other retention analytics, the company announced Tuesday.
For the full article click here
These Are The Biggest Marketing Challenges Facing Brands In The Age Of COVID-19
Almost two months into life amid COVID-19, we’re still learning about how this unprecedented crisis is affecting us. Doctors are identifying new symptoms. Scientists are looking at how the prolonged social isolation could affect children. Social scientists are discussing the financial and economic ramifications of the virus. And marketers, like me, are watching how this new way of living is changing the way people do business. The effects have already been massive, but we’re only at the beginning. A recent study by Newscred looked into some of the biggest marketing challenges that COVID-19 is bringing to brands—here’s my take on what they found, and how your brand can turn these challenges into opportunities.
For the full article click here
Will Digital Marketing Replace Traditional Marketing?
How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous with the world wide web? Probably. As world events move people online in greater numbers than ever before, the cry that traditional marketing is dead grows louder. But does that make it true? The fact is, about three of every four people prefer learning about products through content rather than traditional advertising. And for every 10 people, six of them say watching a Facebook video has influenced a purchase decision in the last 30 days; yet we all say we hate commercials on TV.
For the full article click here
