Daily Minute Master Series – May 6, 2021

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The Marketing Rundown

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Everything you need to know about media, marketing, and digital news from the week all together in one place.

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News & Updates

Twitter Acquires News Content Subscription Platform Scroll to Advance its Creator Revenue Tools

It’s taken a while, but it looks like Twitter’s finally caught up with some recommendations, and is putting them into effect. Back in 2016, in an article about alternative Twitter tools, and ways to use tweets for research and analysis, the author wrote:

“Honestly, I wish Twitter would just buy Nuzzel and integrate it into their ‘Trending Topics’ listings to make them more personally relevant.”

Now, some five years later, Twitter is doing exactly this.

For the full white paper click here

7 Ways to Improve SEO on Your WordPress Site

Are you looking for other ways to improve your WordPress SEO outside of Yoast? Here are 7 actionable tips you can implement.

For the full article click here 

Urgent Steps to Take When Your Instagram Account is Hacked

Do you suspect that hackers have gained access to your Instagram account? Learn what to do when your Instagram account is hacked.

For the full article click here 

How Marketing Can Move Forward As Third-Party Cookies Are Phased Out

Google and Apple continue to make headlines in their quest to end their use of third-party cookies. Last year, Google announced it would join Apple’s Safari and Mozilla’s Firefox in blocking third-party cookies in its Chrome web browser. These restrictions are expected to move beyond online channels to mobile apps, such as Apple’s Identifier for Advertisers (IDFA) mobile ID. Apple is even including a “tracker switch” on iOS 14 to allow consumers to easily toggle tracking cookies in apps.

For the full article click here

Cannabis Franchising: Funding, Growth And Marketing Hacks For Cannabis Brands

When the stability of an economic system is shaken like it has been in recent times, alternative solutions sometimes spike in popularity. Case in point: Bitcoin, as an alternative currency, is once again skyrocketing in value (paywall) while the U.S. dollar has fallen in value.

For the full article click here

Why You Should Hire a Smaller Digital Marketing Agency

In the last two years, major companies are beginning to work closely with smaller digital marketing brands in the evolving areas of influencer marketing. The growing demand for user-generated content has served smaller agencies well. Larger brands are realizing that, with the massive rise of newer platforms, they need smaller, more flexible agencies to maintain their influence. 

For the full article click here

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