Social Media

Okay, events calendars may not look as impressive or full as they once did, but there are still plenty of seasonal celebrations and dates of note to keep in mind, which could help to improve your social media promotions, while also providing a level of inspiration and/or distraction for your audience amid the COVID-19 lockdown. Twitter has this week published its latest overview of the month ahead, including a listing of all the key dates of note.

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Snapchat Launches New Spin Painting Lens with Artist Damian Hirst to Raise Funds for COVID-19

Snapchat has launched a new, special edition, Lens, in conjunction with British artist Damien Hirst, which enables users to create their own spin painting, based on a style that Hirst popularized in the mid-nineties.

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Pro Tip: How Brands Can Enter TikTok with Brand Channels

TikTok was already the fastest-growing platform in history, but during quarantine, it’s gone to the next level. With so many stuck at home and nowhere to go, the platform has become an international pastime, with more than 100 million downloads in the month of March alone. This growth is driven mostly by 25-45-year-olds, as well as increasing numbers of consumers in older demographics. To keep up with consumer behavior, brands have been rushing to understand TikTok. They’re often feeling nervous – recognizing, rightly, that the rules of the road are new and very different from places like Instagram.

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Marketing

Apple and Google Provide New Overview of How the COVID-19 ‘Exposure Notification’ API Will Function

While debate rages around the potential privacy implications of the coming Apple/Google ‘Exposure Notification’ API, which aims to slow the spread of COVID-19 by alerting people when they’ve been in proximity to someone that’s later found to have coronavirus, both companies are now moving forward with the next stage of the plan. This week, Google and Apple have released more information on exactly how the process will work, along with example screenshots of the tracing app in action – while the companies also recently opted to change the name of the API from ‘Contact Tracing’ to ‘Exposure Notification’ to help ease anxieties around the process.

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Amazon Ads: Skyrocketing Growth in Q1

As advertising platforms continue to post initially healthy gains derailed by COVID-19 in Q1, many were interested to see where Amazon would net out during the pandemic. Unlike other platforms, Amazon acts as both advertising and fulfillment mechanism for many ecommerce brands. This means changes in distribution or fulfillment can affect those sellers in different ways. The mandates to shelter in place meant an increased reliance on delivery of goods, poising Amazon to be the servant many consumers would rely on. This, in turn, had the potential to continue the sharp year-over-year gains its advertising business had witnessed.

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17 Ways PPC Can Help Your Business Survive Economic Crisis

People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions.

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Solving The Post-COVID-19 Marketing Puzzle To Replace Customers Lost Forever

Your customers are never coming back. Yes, the sun will come out. The bans will be lifted. Business will resume. But things will never be the way they were before. Each of us is changed. Our businesses are changed. Given that, there is no chance that your old offerings are going to meet the needs, hopes and desires of your changed customers without changes. Trying to sell your old offerings to the customers you had is a recipe for disaster. Instead, take a marketing, puzzle-solving approach to rebooting your business – creating, delivering, and communicating new offerings.

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Esports Emerges as In-Demand Beauty Marketing Channel

Once considered an opportunity to reach mainly male consumers, the world of esports and gaming is now attracting a growing pool of beauty brands and their female shoppers. Last week, MAC Cosmetics launched in China its second collaboration with the popular Tencent mobile game Honor of Kings, revealing a collection of 11 products corresponding to the game’s characters. The collaboration is inspired by five male heroes, named Bai, Shouyue, Yun, Xin and Liang, which are also members of the virtual boy band WXWZ.

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