The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Facebook Outlines Advances in Computer Vision and Object Identification Tech
While machine learning systems have gotten much better at identifying objects within still frames, the next stage of this process is identifying individual objects within video, which could open up new considerations in brand placement, visual effects, accessibility features and more. Google has been developing its tools on this front for some time, which has now lead to new advances in YouTube’s options, including the capacity to tag products displayed within video clips, and provide direct shopping options, facilitating broader eCommerce opportunities in the app. And now, Facebook too is taking the next steps, with a new process that’s much better at singling out individual objects within video frames.
For the full white paper click here
ByteDance Names Current Company CFO Shouzi Chew as the New CEO of TikTok
So after all the efforts of the US Government to force TikTok to detach itself from its Chinese roots, after the threats of a full ban on the app unless it was sold into US ownership, after various court cases challenging and defending the US Government’s ruling. After all of this, the single outcome of that entire process, the only thing that’s actually happened in response, is that TikTok has lost a US-based CEO and appointed one from its Chinese parent company instead.
For the full article click here
Despite ongoing concerns about the proposal among various authorities, Facebook is pushing ahead with its plan to implement full end-to-end encryption by default within all of its messaging tools.
For the full article click here
YouTube Tests New Timed Comments in Video Playback to Provide More Context and Maximize Engagement
YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip.
For the full article click here
13 Best Chrome Extensions for Digital Marketing and SEO
As digital marketing professionals know all too well, trends in the industry move fast. It can be overwhelming trying to keep up with the ever-changing landscape. Staying up-to-date and applying best practices in SEO and digital marketing is a lot easier with the assistance of helpful tools. Here are 13 great options available as Chrome extensions to boost your efficiency and productivity right within your browser.
For the full article click here
Why Email Marketing Is Crucial For Businesses
Email marketing is still relevant in 2021, and it will likely continue to be in the years to come. Why? Because you can monetize your list of contacts. With email marketing, in contrast to Facebook Custom Audiences or Google Ads targeting, you don’t have to build your business on rented land. Maybe Facebook will turn off the Custom Audiences feature tomorrow, or Google will restrict targeting options. If you build your business exclusively on third-party systems, you run the risk of losing revenue sources. That’s why your email list is a treasure. The contacts are your contacts, and you can contact them whenever you want (until they unsubscribe) — for free.
For the full article click here
