Daily Minute Master Series – May 31, 2019

Social Media

Pinterest Launches New Windows 10 App to Improve Desktop Browsing

The newly listed company is looking to maximize its options by launching an integrated Windows 10 app, which adds Pinterest to your ‘Start’ menu options and facilitates more seamless browsing on PCs. The tool will provide another way for users to browse the platform and search for relevant product matches, extending the utility of the app.  And considering that Pinterest is now seeing the majority of its growth in markets outside the US – where, potentially, desktop usage is a more significant consideration – it makes sense for the platform to boost its functionality in this regard. Indeed, according to Pinterest’s first performance report, the platform is now up to 291 million monthly active users, with 206 million of them coming from outside the US. It can obviously be useful for users in western regions also, the new app adds Pinterest into to your main menu options, making it easy to click in and check out the latest Pins.

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Advertising

Google to No Longer Display Text-Only AdSense Ads

In an effort to modernize its advertising products, Google is retiring the text-only AdSense ad unit. Google AdSense will automatically rename existing “Text ads only” and “Display ads only” to simply “Display ads.” In addition to sunsetting text-only ads, Google announced several other changes to AdSense ads which are rolling out in the coming weeks. Google notes that it has been investing heavily in understanding the best ways to increase user interest in ads. Presumably, these changes are designed to make ads more appealing to users, which may then results in more clicks and earnings for AdSense publishers.

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Marketing

“Popular dishes” have arrived in Google Maps listings

Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s most talked about food and drinks. he popular dishes section is located within a listing’s overview tab and is already available on Google Maps for Android devices. The section will be rolling out to iOS devices over the next few months. Recommendations and reviews are the bread and butter of the food and beverage (F&B) industry and can have a big impact on the bottom line. Restaurant owners now have one more way to optimize their Maps listings by encouraging their patrons to post photos of their meals and/or leave reviews to build out their popular dishes sections. This can be especially useful for F&B businesses in areas that get a lot of tourism, as Maps can translate reviews and provides a visual accompaniment so customers have an idea of what they’re ordering.

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Now live: Google 3D images and AR integration in mobile search

Google announced at Google I/O a few weeks ago support for 3D images and AR within search — that feature is now live. Many searchers are able to search for objects such as [shark], [lion], [panda], [alligator] and so on and see those 3D objects in search and then project them into their environments with AR. Numerous apps already support AR to enable consumers to see how furniture and other objects look in their homes or to see what different eyeglasses or makeup would look on them. This shows how Google can start to enable those kinds of capabilities in the SERP for commercial queries. Over the past several months, Google has been dropping hints that image search is something SEOs, webmasters, developers and content producers should pay attention to.

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