The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Twitter Rises to 199 Million Daily Actives, Posts 28% Increase in Year Over Year Revenue in Q1
Twitter has shared its latest performance update, showing an increase of 12 million more daily active users, and a 28% YoY increase in revenue for Q1 2021.
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Pinterest Expands Shopify Integration Worldwide
Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. Shopify’s Pinterest app, which launched last year in the US and Canada, is now available in 27 additional countries.
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Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for your particular business. Digital marketing allows you to move more rapidly than ever before. Plus, you’re able to forge more personal relationships with potential customers.
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How To Use Automation In Healthcare Marketing
Automation in healthcare marketing comprises technology-powered communication strategies that enable providers to have personalized engagement with patients based on predetermined behaviors. When you automate your marketing campaigns based on target audiences and patient types, you can expand your reach and grow your practice faster.
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4 Marketing Budget Frameworks For Small Businesses
When it comes to establishing a marketing budget, there are many questions that small business owners need to answer. One of the top questions: “How much should I invest in marketing if I want to reach my goals?”
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SEC Probes Volkswagen’s Name Change Joke: Report
The U.S. Securities and Exchange Commission is investigating whether Volkswagen influenced its share price when it joked about rebranding itself as ‘Voltswagen,’ German news magazine Spiegel reports.
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