Daily Minute Master Series – May 3, 2019

Social Media

Instagram is Working on a New ‘Join Chat’ Sticker for Stories

Reverse engineering expert Jane Manchun Wong has uncovered a new ‘Join Chat’ sticker option which would enable Stories viewers to join a private chat group, direct from a Story. The ‘Join Chat’ sticker prompts the user to add a note on what the chat is about, with the lower note saying: ‘People who view your story can request to join this group chat’. This new option looks to put more emphasis on prompting private group discussion and sharing. For brands, if this is indeed launched, it could provide another way to build stronger community connection, and bring your biggest advocates closer by sharing exclusive content and/or seeking consultation. There’s no word as yet from Instagram as to whether this feature will be released.
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Facebook Announces Bans of Well-Known Extremist Commentators

Facebook has announced that a range of extremist commentators will be banned from the platform entirely under its ‘Dangerous Individuals or Organizations’ regulations, as outlined in its guidelines. According to a Facebook spokesperson, the company will not only ban the Pages of these individuals, but it will also remove any links to their sites shared by Facebook users. It’s a major move by Facebook, underlining the platform’s renewed focus on curbing the rising amount of hate speech on its platform, which is not only causing societal division, but is also leading to increased attacks and violence in real-life. Users will still be able to create their own posts praising these commentators and their perspectives (subject to the usual content guidelines), but sharing direct links to their content will be a no go.
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YouTube Is Making All of Its Original Content Free and Ad Supported

YouTube is bringing all of its original content beyond the paywall and into an ad-supported environment. The streaming video service announced plans to create an expanded slate of new and returning series from a range of mainstream celebrities and YouTube creators. According to YouTube, this year’s slate of scripted and unscripted content is focused around “music, learning and personalities.” YouTube chief brand officer Robert Kyncl said “So, one of the changes that we’ve gone through is to align our originals with the way YouTube works, which is everything is available free, and everything is available behind a paywall if there are certain features that you value in order to pay for a [YouTube Premium] subscription. With originals, we’ve gone from being focused on driving subscriptions to align with the core business.”
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Marketing

Google Ads Reporting is Currently Delayed Until Further Notice

Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30. Google confirmed the bug is delaying data reporting for April 30, May 1, and May 2. The company says it will publish an update when there is more information to share.
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