Daily Minute Master Series – May 2nd, 2019
Social Media
Quora Launches New Business Podcast, Google Tag Manager Integration
Quora is slowly but surely carving a niche for specific advertisers who are looking to reach consumers right when they’re seeking answers. Quora has announced a new integration with Google Tag Manager to help streamline its data tracking tools. In order to make it easier for advertisers to gather relevant data points for their on-platform ad targeting, Quora has now become an approved tag vendor with Google, facilitating new opportunities for tracking. In order to provide even more assistance for advertisers, and highlight the opportunities of Quora ads, the platform is also launching a new ‘Grow with Quora’ podcast to showcase advertiser success stories. While Quora may not get as much coverage as other social platforms, the fact that users come to Quora seeking answers to specific questions could actually make it a better option for ad outreach, as it enables marketers to show their ads to people at just the right time in their discovery journey.
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Marketing
Google To Let Users Delete Mobile Auto-Tracking Data
Google on Wednesday introduced an auto-delete function that will allow users to delete data about their search and location. The new tool automatically deletes a person’s Location History, as well as web and app Activity after a specific time period. Users can choose to delete the data after either three or 18 months. The function will then continue to delete the data over time. The feature, announced Wednesday, will roll out in the coming weeks.
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Google bringing call intelligence and automation to SMBs, for $39 per month
Google is bringing enterprise-like automated customer service and call intelligence capabilities to small businesses (SMBs) for a flat fee of $39 per month. Google’s Area 120 experimental products group announced the introduction of a new virtual agent and telephony product called CallJoy. CallJoy promises to help small businesses offer better customer service, free up employees from having to answer the phone and convert more business by ensuring that all calls are answered. Powered by the same technologies behind Google Assistant and Duplex, CallJoy will filter calls, block spam and manage customer calls. In some ways, this is “Duplex, for business owners.” . All calls are recorded and transcribed. CallJoy envisions that SMB owners will search, tag and interact with transcripts to gain insights about customer patterns, needs or concerns. If CallJoy works as advertised it could be a very valuable service to understaffed small businesses. It could also result in more conversions and revenue for SMBs.
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Advertising
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an accelerated push to develop and release product differentiators – features that Google Ads doesn’t offer. There are currently 10 product features available or in pilot that are only offered in Microsoft Advertising.
For example:
- Ad customizers by audience: In addition to being able to customize ads by keyword, location, ad group or campaign, advertisers can apply ad customizers by audience.
- Video extensions, in pilot. A video thumbnail can be displayed in the right corner of ads in position one.
- Dynamic product extensions, in pilot. A list of product links display below the ad description with sale and original prices.
Other initiatives that aren’t unique, but are on the product roadmap for this year and next include several audience targeting options such as customer match, custom combinations, similar audiences, in-market audiences and product audiences.
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