Social Media

What is Section 230, the U.S. Law Protecting Social Media Companies – and Can Trump Change It?

U.S. President Donald Trump is expected to order a review of a federal law known as Section 230, which protects internet companies like Facebook, Twitter and Alphabet’s Google from being responsible for the material posted by users.

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Twitter Rolls Out Native Scheduling Within the Tweet Composer Window on Desktop

After testing it out for close to a year, Twitter has today announced that it’s bringing native tweet scheduling and the capacity to save tweet drafts to its desktop app.

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Facebook Expands Verification Requirements to Profiles with Large Audiences

Facebook has announced an expansion of its verification requirements, which will see some people with large followings on personal profiles now asked to undergo identification checks. As explained by Facebook:

We want to ensure the content you see on Facebook is authentic and comes from real people, not bots or others trying to conceal their identity. In 2018, we started to verify the identity of people managing Pages with large audiences, and now we’re extending ID verification to some profiles with large audiences in the US.

Back in 2018, The Social Network launched a new ‘Page Publishing Authorization’ program which has since seen the managers of some ‘large’ Facebook Pages put through a required identification process.

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Marketing

Google’s ‘Top Stories’ to Show More Than Just AMP Pages

Google is making a change to its ‘top stories’ section in search results by removing AMP as one of the requirements for getting featured. The ‘top stories’ section appears at the top of Google’s search results when searching for a trending news story. Since 2016, Google has only included AMP pages in that section. Soon that will no longer be the case.

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Blogging for Shopify: A Unique SEO Approach

One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the store has and what Google is “willing” to rank. The result is that the Shopify store doesn’t have pages to support the intent of the keywords. In this post, we’ll talk about ways you can identify and fix this discrepancy.

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12 Marketing-Based Techniques For Attracting New Talent

In most cases, marketing has the task of attracting buyers. However, some companies have adapted their marketing techniques into the realm of hiring. The result of this evolution is recruitment techniques that use marketing principles to “sell” the company to potential hires. The businesses that have done this may see a lot more attention from A-list talent than those who have sequestered their marketing department to work solely with customers. But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this subject in great detail, using examples they’ve witnessed themselves.

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