The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
B2B Targeting on Facebook: Audiences & Tactics That Work
B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results.
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TikTok Launches New ‘TikTok Radio’ Station in Partnership With SiriusXM and Pandora
TikTok is looking to reinforce its connection with music trends via a new partnership with SiriusXM and Pandora that will see the creation of ‘TikTok Radio’, a new digital radio station that will showcase trending tracks based on platform engagement, and feature playlists from, and collaborations with, TikTok influencers throughout the summer in the US.
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It’s been in testing for a while, and has even been implemented as the only display option in some regions. But Instagram has announced the next stage of its experiments in hiding like counts on posts, with all Facebook and Instagram users soon set to be able to choose whether or not they display like counts on each of their updates.
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Five Don’ts for Using Your Podcast in Amplified Marketing
An amplified marketing strategy revolves around conversations as a way to extend marketing reach. Because brand podcasts help B2B marketers create a stronger, more authentic connection with their audience through conversation, they are a key factor in taking amplified marketing efforts to the next level.
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Neuroscience and the Future of Marketing
A question now on the minds of all marketers is what will marketing look like in 2025? Recently, neuromarketing has been playing a very key role in marketing and customer experience. From initial participation to interest, to purchase and subsequent experience of the entire customer journey, it is an important part of what the brand has to offer. The more unique and personalized the customer experience, the greater its value. Research shows that over 80% consumers are willing to pay a premium for a great customer experience. This clearly shows the experience that customers expect from the brand engagement will continue to drive consumer behavior in the future.
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Create a Social Media Marketing Plan with This 6-Step Approach
Social media is not just a quick way to build a profitable small business; it can influence a user’s buying decisions. Here is a six-step approach to devise an optimised social media budget for your business.
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