Social Media

Facebook’s Zuckerberg says Government Censoring Social Media Not the ‘Right Reflex’

Facebook Inc’s Chief Executive Officer Mark Zuckerberg, commenting on U.S. President Donald Trump’s threats against social media companies, said on Wednesday censoring a platform would not be the “right reflex” for a government worried about censorship. “I’ll have to understand what they actually would intend to do, but in general I think a government choosing to censor a platform because they’re worried about censorship doesn’t exactly strike me as the right reflex there,” Zuckerberg said in an interview with Fox News Channel.

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IGTV Announces Monetization for Creators

IGTV has finally made a strong move into wooing content creators by announcing monetization partnerships. These are the details they’ve released. As the influencer and creator world continues to heat up with platforms wooing content creators, IGTV has jumped into the fray.

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Facebook Marketplace is Open for Businesses Selling New Products

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to process a transaction through checkout, and the option to offer shipping. Now, Facebook Marketplace is open to US-based businesses selling new products. According to Facebook’s internal data from 2019, one out of three Facebook users also utilize Facebook Marketplace, which means there is a major B2C opportunity for US retailers. Here are four reasons why sellers should get a jump on Facebook Marketplace.

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Facebook Adds New AR Tools for Creators, Including Music-Activated Effects

Facebook has announced some new AR tools for its Spark AR Studio, in which creators can build their own digital effects for use in Facebook and Instagram Stories. First off, Facebook’s adding new music responsive functionality for Instagram effects, which enables the creation of digital overlays that change in time with audio cues.

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Marketing

Google Adds New Tools to Help Businesses Call for Support and Promote Online Options During COVID-19

Google has expanded its options to enable businesses to call on clients for donations, while it’s also launching a new way to promote alternate, online offerings in order to help SMBs stay afloat during the COVID-19 lockdown. First off, Google’s giving more businesses access to its support links on Google My Business profiles, which enable businesses to call for donations, and promote gift card purchases, within their Google listings.

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Google is Coming for Facebook Budgets with Discovery Ads, Now Available Globally

Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery ads have emerged from testing and are now available to all advertisers globally. Discovery campaigns quietly rolled out last month, and Google made the news official Wednesday. Discovery ads are eligible to serve across the YouTube Home and Watch Next feeds, Discover feed on the Google Search app and in Gmail Promotion and Social tabs and open up new avenues for both Google and advertisers.

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How Marketing Can Adapt To A World Without Cookies: 15 Strategies From Experts

Very recently (and much to many webmasters’ disappointment), Google announced that it would cease to use cookies. Marketers around the world reeled from this announcement. In essence, it meant that several marketing strategies needed to change, some more drastically than others. Some methodologies would require an entire overhaul to deal with this “new normal” that looms on the horizon. However, how these techniques will evolve is still a matter of hot debate. We asked 15 experts from Forbes Agency Council how they envisioned marketing mechanics developing to deal with the new state of normal. This is what they had to say.

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