Daily Minute Master Series – May 27, 2021

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The Marketing Rundown

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News & Updates

Planning A Content Marketing Pivot: How To Smoothly Transition From One Strategy To Another

Adaptability is one of the cornerstones of marketing, especially during periods of transition. Whether your company is undergoing a merger, preparing to launch a new product or seeking out an untapped market, changing your content strategy can strengthen your brand identity and help you connect with your customers. While the reasons behind a pivot can vary, the strategies needed to implement it are relatively consistent. With that in mind, here are the steps you need to take when transitioning from one strategy to another.

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TikTok Provides Video Creation Tips for SMBs in New Series

TikTok has launched a new, two-part series of tips for creators and brands looking to maximize their content, and improve their audience response on the platform – which could be a big help for brands trying to find their feet, or establish a solid process for posting TikTok clips.

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A Three-Point Agenda For Marketing Success In The Covid-19 Era

The past year, as the health crisis upended businesses, we saw markets struggle and consumers reach for their wallets less in many industries. Many businesses responded by tightening their own belts, and that often included cutting back on marketing spend.

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Gartner Highlights Leaders, Visionaries in the Multichannel Marketing Tech Field

Gartner has released its 2021 annual Magic Quadrant for enterprise marketing cloud offerings, highlighting Salesforce, Adobe, Oracle, SAS, Acoustic and SAP as leaders in this marketing technology field. The analyst firm’s latest report on Multichannel Marketing Hubs (MMH) assesses vendors with platforms for marketing and communications orchestration. Core capabilities required to be considered in this category include demonstrated functionality and support for customer profile management, segmentation, campaign and message creation, campaign workflow and campaign and message execution. Vendors must also prove multichannel marketing functionality, advanced functionality supporting personalisation, content management, event triggering and real-time offer management in inbound and outbound environments, as well as analytics functionality for customer-level data, analysis and experimentation, predictive analytics and customer journey analytics.

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LinkedIn Adds New ‘Boost’ Option for Organic Posts, New Event Promotion and Management Tools

LinkedIn is looking to make it easier for brands to maximize the reach of their posts, with a new, Facebook-like ‘Boost’ option to turn organic Page updates into paid ads, while it’s also adding new tools to help maximize virtual events, and track their performance in the app.

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Four Marketing Tactics To Start Right Now To Prepare For Growth In The Coming Year

The International Monetary Fund stated in March 2021 that it anticipates 6% economic growth in 2021, an increase from previous forecasts. As vaccinations roll out along with stimulus from federal to local governments, consumers and businesses are starting to ramp up activity. It’s time for small businesses to take a cue from enterprise and start making moves to prepare for growth and success over the next 12 months. Here are four suggestions to consider doing right now.

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Daily Minute Master Series – May 26, 2021Daily Minute Master Series – May 28, 2021