Social Media

New Report Suggests Facebook Ignored Research Which Indicated That it Contributed to Societal Division

Has Facebook made use more divided, and more likely to ‘take sides’ in political debate? It certainly seems that way, with ‘us against them’ tribalism now a part of almost every major discussion – even medical advice has seemingly become a point of political contention in the modern age. Of course, such division has always existed, at least to some degree – but has Facebook, and social media more broadly, made it worse than ever before? Could our minds really be changed by the content displayed in our News Feeds?

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Facebook Messenger Rooms Can Now Be Created From Instagram

Facebook Messenger Rooms, a new video chat option for up to 50 people, can now be launched from the Instagram Direct inbox. Messenger Rooms were just launched last month as part of Facebook’s rapid expansion of video capabilities. Designed for spontaneous web-based hangouts, Messenger Rooms can be created and shared for anyone to join. Unlike regular video calls, which require a direct invite, Messenger Rooms can be joined by clicking a shared link. That’s what makes them more casual than other video chat options. Up to 50 users can join a Messenger Room at the same time. Users can drop in and out as the call goes on, which means a Room could potentially have hundreds of people go through it.

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A CEO’s Responsibility To Join The World Of Social Media

Even though social media can and should be part of a strategic marketing plan, often social media is left out of strategic discussions or left untied to business goals. Additionally, in some organizations, what little strategy they have created is relegated to an intern, a nephew of the business owner or a recent college graduate with little experience.

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Marketing

Google Assistant’s ‘Confirm with Voice Match’ Gives New Meaning to ‘Contactless Payments’

Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays.

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Working From Home’s Impact On Marketing Strategy And Messaging

This year, a large number of people have had to adapt to, what is for many, an entirely new work atmosphere: working from home. A lot of articles have been written about the impacts sudden remote work is having on individuals, the companies they work for and our society in general. However, I haven’t seen as many discussions about how this changing work environment is affecting consumer behavior and how marketers should adapt their strategies and messaging to compensate in both the near and long term. While we don’t know how much longer many of us will continue working from home, even after restrictions are lifted, it is safe to assume that some companies may adopt a more open-minded approach to having people work from home in the future. So, for some people, this may indeed be the new normal for the long term. Here are a few work-from-home impacts for marketers to consider when thinking about strategy and messaging now and in the future.

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The Future of Movie Theaters Might Look a Lot Like an Apple Store

It’s no big secret that the movie theater industry is facing an existential crisis, with serious challenges coming from streaming platforms developed by technology giants like Apple, Netflix, and Amazon, and now a pandemic that’s forced cinemas to shutter around the globe. Weighing the future of movie theaters has become a favorite guessing game for media analysts. Last Friday, the New York Times asked: “Movie Theaters Are on the Brink. Can Wine and Cheese Save Them?” Maybe not. But there’s reason to believe that the very tech companies threatening the industry could breathe new life into movie theaters.

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