Social Media

Yamaha Debuts New Social Media Remote Cheering System In Japan

Yamaha tested a new way for sports fans to win the game against COVID-19 recently — unveiling a remote cheering system that could make stadium and arena seats sound alive even when they’re empty due to social distancing rules. The world knew the COVID-19 crisis was very real and unavoidable when the multi-billion dollar realm of professional sports shut down. Soon, fans saw a spring without the NBA or Major League Baseball. Today, they still face an autumn without football or the World Series.

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Facebook Launches 15 New Blueprint Courses to Help Businesses Maximize Their Online Opportunities

With more businesses looking to maximize their online opportunities amid the COVID-19 lockdowns, Facebook has this week released fifteen new, free Blueprint courses, covering a range of key elements. As explained by Facebook:

As businesses around the world are shifting their focus online, many are wondering where to start. To help with this transition, our business education program, Facebook Blueprint, launched 15 new courses that cover the fundamentals. As always, our Blueprint courses are free, and we’ve made lessons even more straightforward, putting concepts into context with storytelling and offering downloadable materials to help bring what you learn to life.

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Facebook Launches New App Called ‘CatchUp’ to Facilitate Group Phone Chats

Facebook’s experimental NPE team has released its sixth new app, this time focused on facilitating phone calls between friends who are up for a chat. Called CatchUp, the new app is essentially Messenger Rooms for voice calls, providing the capacity to see when your friends are online and up for a voice call, as well as in-progress group chats that you can join.

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Marketing

Rising Product Search Trends Amid COVID-19 [Infographic]

With the COVID-19 lockdowns dragging on, many people are getting more used to their new quarantine lifestyles, which is reflected in the products that are getting more focus online, based on this report from Inmar Intelligence. Leisurewear, coffee pods, ink cartridges – all of these increases are no real surprise, but it is interesting to consider what the trends mean for your products and marketing, and whether these trends will indeed carry on for some time, even beyond the lockdown period. This week, for example, Facebook joined Twitter in announcing that most of its employees will be able to work from home forever, even after the lockdowns end. That could be indicative of a broader corporate trend towards remote work – which would also mean that trends like these are set to stick around, which could change your focus.

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How Ecommerce Businesses Can Do More with Less Shopping Ad Budget

Are you running Google Ads campaigns for your ecommerce store? Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted. One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.

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How Yamaha Changed Its Tune with Its Digital Transformation Strategy

Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according to the company’s marketing technology strategy manager Athan Billias. Billias has played an integral role in ushering in Yamaha’s digital transformation efforts during the last 18 months. He says digital transformation is really about changing your mindset to be truly customer-centric — changing how you think about marketing in a very fundamental way.

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