The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts
For the full white paper click here
Google Search Console Adds New Report For Math Problem Markup
Google is adding new data to Search Console to help site owners track the appearance of practice problems and math solvers rich results. Practice problems and math solvers structured data markup was introduced in March to help sites take advantage of the rise in educational searches brought on by students learning from home. Google says practice content and math assistance are among the most requested types of information from students.
For the full article click here
A wealth of SEO insights can be gleaned from analyzing Google Analytics. Looking at Analytics on a consistent basis can help to identify not only performance issues but also optimization opportunities. Check out six of these high-level, actionable insights that you can easily assess and apply to improve your organic strategy.
For the full article click here
Why And How To Leverage TikTok For Influencer Marketing
In 2020, TikTok rocked social media as users all around the world flocked to the novel video-sharing app for distraction and entertainment during the pandemic and user numbers increased. So far in 2021, TikTok has continued its success, topping the download charts in quarter one.
For the full article click here
Small Business Owners: Beware Of This Marketing Trap
If you run a small business, you’re bound to receive marketing solicitations from random salespeople. One of the most common pitches is for social media advertising, designed to increase sales by reaching new customers through digital channels. A salesperson will reach out claiming to have expertise on Facebook, Google and Twitter advertising, which could, theoretically, be used to boost sales by X percent or Y dollars.
For the full article click here
What’s on the Radar of Marketing Leaders Today?
The pandemic has catalyzed an en-masse move to hybrid workforce models across industries and functions, including marketing teams. Add to this the broad changes in consumer behavior and market expectations resulting from the disruption of the last 15 months. How has all of this change impacted marketing priorities?
For the full article click here
