The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
Google Announces New Features for App Advertisers
Google announced new features for app advertisers. Learn more about device targeting, new attribution options, leveling up user experience and improving attribution!
For the full white paper click here
How To Turn Marketing And Sales Into A Data-Powered Power Couple
Without alignment and clarity, marketing and sales can wind up working at odds with each other. According to a recent LinkedIn survey of sales and marketing professionals, nine out of 10 respondents believed that sales and marketing were misaligned across strategy, process, content and culture. The same survey revealed that 98% of sales professionals and 97% of marketers believe that poor alignment has a negative impact on both the business and the customer.
For the full article click here
Building a marketing strategy and team is like building a plane while flying. There are two hurdles when it comes to building a plane while flying. The first is developing a strategy. The second is developing trust. Both present equally difficult challenges. However, the “Arc de Triomphe” of marketing success is being able to strategize in motion and get your team to join you at the same time. Otherwise, you can expect turbulence.
For the full article click here
Content Promotion: Facebook For B2B Content Marketing
With the huge volume of content written every day, it’s not an easy task to get the mass to notice what you’ve written. You could spend a few hours tweeting about it, hoping someone would notice your content and then share it to make it go viral. Or you could make sure it reaches the right audience with only one trick.
For the full article click here
Google’s Mueller Offers Two Tips for Getting Indexed
Google’s John Mueller answered a question from an e-commerce publisher whose pages were not being indexed. Mueller suggested specific diagnostic tips then recommended the value in promotion for getting a site indexed. According to Mueller, Google sometimes needs encouragement to index an entire site.
For the full article click here
Twitter Verification Open For Public Applications
Twitter is once again accepting public applications from users seeking verification, and rolling out new guidelines to follow in order to keep the verified badge. All users will soon be able to submit a verification application directly from their account settings screen.
For the full article click here
