Daily Minute Master Series – May 23, 2019

Marketing

Google’s indexing issue is now resolved – new content being indexed

It appears that the search engine had some sort of issue getting new content into their index. So either Google had a crawling issue where they weren’t able to crawl new content, or more likely Google was crawling new content but was not able to fully index and process that new content due to some sort of bug or backlog. Now, Google is back to indexing new content, especially on sites that update often, like news sites, within minutes. Gary Illyes from Google said on Twitter that he doesn’t expect there to be any data loss in Google Search Console related to this indexing issue. It is amazing how dependent so many sites are on Google for a traffic source. Of course, this is where you want your other traffic sources to step up, including social media, direct traffic, email, ads and more.

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Salesforce launches new Datorama marketplace with marketing intelligence at the forefront

Salesforce and Datorama are launching a marketplace for brands and agencies to create and use apps using Datorama’s marketing intelligence capabilities. The new Datorama marketplace will allow developers to build apps for marketers on the Datorama platform, as well as on the Salesforce AppExchange. As data-driven marketers, it can be easy to get lost navigating the complex systems that store your data when you’re trying to compile a report. Many martech vendors are working to develop systems that provide a simplified view into data to solve for this challenge. There are more than 7,000 martech vendors in the space, and digital marketers need to understand better how their various campaigns and programs work. This solution could help marketers by enhancing visibility into their efforts in a single place so they can analyze performance and make the right marketing investments.

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Zendesk buys Smooch to support customer messaging across multiple platforms

Customer service software provider Zendesk announced Wednesday it had acquired Smooch Technologies, a messaging platform focused on conversations between businesses and their customers. Zendesk’s acquisition of Smooch is a sure sign more businesses are aiming to connect with their audiences via messaging on sites and apps such as WhatsApp and Facebook Messenger. Smooch was one of the original platforms that offered the WhatsApp Business API integration when it launched last August. Now, with this acquisition, Zendesk users will be able to engage with WhatsApp’s 1.5 billion users via the Zendesk Chat platform. In addition to WhatsApp, Smooch’s technology will allow Zendesk to further its messaging capabilities via a variety of messaging platforms, including Facebook Messenger, LINE, WeChat, Telegram, Twitter DM, Viber, Kakao Talk, SMS text, RCS and via native web iOS and Android apps.

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Advertising

Google rolling out mobile search redesign with black “Ad” label, favicons for organic results

Google is rolling out a new look for Search results on mobile. Announced Wednesday, the update includes a new presentation of text ads and organic listings. The label now appears at the top of the ad along with the display URL also in black text — above the ad headline for the first time. Organic listings are getting a new favicon treatment, you’ll notice, the site name and bread crumbs appear in black text next to the favicon and both display above the title link in a similar structure to the new text ad treatment. Prior to this update, the site name and breadcrumbs appeared in green text below the title. This update sets the stage for Google to continue to evolve the types of content it shows in the search results, including video, hi-res images, 3D objects, and the types of actions it enables right from the search results. Advertisers, site owners and SEOs will want to be watching for any potential impact on traffic from Google mobile search as this rolls out. The update is coming to mobile first and will be rolling out over the next few days, said Google.

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