Social Media

Pinterest Publishes New Guide to Standout Video Techniques

This may be my favorite digital content overview of 2020 thus far. This week, Pinterest has published a new guide to creating standout video content in Pins, which includes a range of tips and examples, and will definitely help to get you thinking about your visual presentation options. The guide, which you can download here, provides an overview of 10 video techniques to consider, then digs into each with specific pointers on how to make them work.

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Facebook Adds Post Creation Capacity to Creator Studio App

Hey, remember how, back in February, Facebook launched a new Creator Studio app which was designed to make it easier to manage your Facebook and Instagram posts on the go, and get more insights on content performance? It’s probably hard to forget, given that if you schedule anything through your Facebook Page on desktop, you now have to do so through Creator Studio.

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Twitter to Let Users Choose Who Can Reply to Tweets

Twitter is officially testing a new feature that allows users to prohibit entire groups of people from replying to individual tweets. Unlike some test features that are rolled out unannounced, Twitter is actively encouraging people to try this one.

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Reddit Launches New, 12-Week Online Advertising School Program

Reddit is hosting a new, online advertising school program, which will enable participants to learn from industry professionals, and submit work for assessment by the broader Reddit advertising community. Reddit’s Ad School will cover a range of key elements, including copywriting, PR and social media marketing.

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Marketing

Google Launches New Podcast Promising Undocumented Information

Google is launching a new podcast that promises to live up to its name of “Search Off the Record.” Google’s John Mueller, Martin Splitt, and Gary Illyes are teaming up to present a “mixed bag” of content about Google Search.

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Marketers Still Struggle to Build a Unified Source of Data

Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies while in motion. All the while, marketing organizations, and the marketing operations teams who support them, are trying to get a handle on their data to avoid making disastrous moves. “We know that our world oscillates from periods of certainty to periods of uncertainty — marketers need to be able to navigate both sides of this coin,” said Emily Hoffman, product marketing manager for Datorama. She and Datorama client Josh Alvernia, CEO of the marketing services company Clue, joined up for a presentation during Discover MarTech last month to dig into the challenges marketers face when it comes to managing and implementing data — and the need, especially now, to tie together your data with so much uncertainty around business strategies.

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Navigate Uncertainty With An Effective Marketing Measurement Strategy

During these times of uncertainty, marketers need to clearly understand their changing business circumstances and the evolving needs and preferences of their customers. As marketers, we can navigate through these times by creating a marketing measurement strategy based on a strong foundation of data. At Datorama, a Salesforce company, for instance, our marketing intelligence platform is built to give marketers a single system of record to connect, analyze and visualize all of their marketing data, but that’s only half of the equation. With marketing intelligence at the forefront, marketers need to create an effective marketing measurement strategy to inform data-driven decisions to benefit the company and its customers.

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