Daily Minute Master Series – May 22, 2019

Social Media

Instagram Continues to Work on New Option to Share a Link to an Individual Story

Instagram continues to work on its option for sharing your Instagram Story via a unique link, with reverse engineering expert Jane Manchun Wong spotting a new variation of the share option in the back-end of the app’s code. The addition, if it does get rolled out, could be a big help for brands who are looking to maximize their investment in Stories creation. Some businesses have been hesitant to go ‘all-in’ on Stories due to the ephemeral nature of the option, with the content that you’ve spent time and effort creating disappearing after only 24 hours. With the capacity to link back to a Story, the promotion potential is far greater, which could prompt more businesses to utilize the option. By providing a link, you could promote your Story in your email newsletter, your email signature, on other social platforms – it opens up a whole range of off-platform considerations for getting people back to your Insta presence.

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LinkedIn Follows Facebook’s Lead with New Ad Transparency Tab on Pages

With political interference on social media becoming an increasingly significant issue, the platforms themselves are working on new tools and options to help users better understand why they’re being targeted with certain ads, who they’re being targeted by and what other campaigns a company may be running. This week, LinkedIn has followed the lead of Facebook and announced the addition of a new ad transparency tab for LinkedIn company pages, which will provide oversight into all the ads a company has run on the platform over the preceding six month period. Now, you’ll be able to check a listing of all the ads any company is running, providing more perspective on how they’re looking to reach their target customers on the network. That type of competitor research can be hugely valuable in planning your own campaigns.

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YouTube to Stop Showing Full Subscriber Counts

Starting in August 2019, YouTube will begin showing abbreviated subscriber counts anywhere that a channel’s numbers are displayed. Exact subscriber counts will be shown for channels with less than 1,000 subscribers. For channels with more than 1,000 subscribers, YouTube will abbreviate public subscriber numbers on a sliding scale. The company didn’t mention why this change is being made, but, I’ll say the YouTube community has developed an alarming obsession with other channels’ subscriber counts. So much so that when two YouTubers are fueding, users will set up live feeds showing the other users’ subscribers counts going up or down. By not making full subscriber counts available to the public, YouTube is likely trying to put an end to this obsession before it becomes even more problematic.

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Marketing

Google not indexing recent content?

A potential bug with Google search this morning is not bringing up content from many news outlets posted within the past hour. You need to filter the Google search results to just show pages found within the past hour. Google otherwise will show you content, but just not within the past hour. It’s not just site command searches that aren’t working properly, either. Searches for “search engine land” and “nytimes” with the past hour filter on bring up entirely unrelated results. This appears to be a bug but we are not sure if this is an indexing bug, a bug with Google’s search filters and tools or something else. If you are publishing timely and fresh content around news topics, searchers using Google may not be able to find this content.

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